Posts by Ed MacDonald
What is AI, and how does it help with Digital Marketing?
Since the release of ChatGPT back in March of 2023, many AI platforms have been released. With it becoming more intelligent every day, many industries worldwide are beginning to use it to help automate processes and shave time off work that might take much longer if it was completed manually. Digital marketing is an industry…
Read MoreOmnichannel Marketing
Welcome to the marketing world, where buzzwords are as common as hashtags on a Twitter feed. Today, we unveil Omnichannel Marketing; yes, it may sound sinister, but it is your ally in digital marketing! Strap yourself in as we dive headlong into this rabbit hole of omnichannel marketing! The ABC of Omnichannel Marketing So, what…
Read MoreSEO Tips For New Businesses
When starting a new business, putting your head down and focusing on building your product is tempting. But if you don’t have any online presence or reputation, no one will ever know about it. This is where SEO comes in. Research keywords Keyword research is an important part of any SEO campaign. It’s what you…
Read MoreHow To Create A Strong Social Media Strategy
A strong social media strategy helps you achieve your business goals. It’s not about how many followers you have or how many likes your posts get, but rather what those numbers mean for the success of your business. A strong social media strategy is also important because it allows you to: Understand who your audience…
Read MoreWeb Design And Development For Entrepreneurs And Small Businesses
In this article, we’ll be looking at web design and development for entrepreneurs and small businesses. We’ll cover what it is, why it’s important for your business, and how it can help you grow your brand. What Is Web Design And Development? Web design (also called “UI” for user interface) refers to the look and…
Read MoreInternet Marketing Strategies For Successful Internet Marketing
An Internet Marketing Strategies plan is integral to any business’s marketing strategy. It’s a way to reach customers and prospects, build brand awareness, and encourage them to buy from you. The benefits of Internet Marketing Strategies include: Increased visibility on search engines like Google and Bing Lower costs than traditional advertising methods such as…
Read More3 Effective Paid Advertising Tactics
Paid advertising is a great way to get your brand in front of new customers. It’s also a great way to increase engagement with existing customers, build brand awareness and improve search engine rankings. Paid advertising can be divided into two main categories: direct response and brand awareness. Direct response ads drive people directly from…
Read MoreHow to do Online Marketing in Ottawa
Online marketing is using the internet to promote and sell your products, services, or ideas. It’s a great way to reach potential customers and build your brand simultaneously. Online marketing has become essential to any business strategy because it allows you to connect with customers globally without having a physical presence in every country where…
Read MoreSOAP Media SEO and digital marketing services
SOAP Media is a comprehensive digital marketing agency that helps you to market your product or brand online. It includes search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and web development. Soap Media offers SEO Services which help clients to get their products/services visible on top search engines like Google, Bing,…
Read More8 Digital marketing strategies
Digital marketing uses digital technologies to reach out to customers and potential customers. It can be used to promote any business, but it’s especially effective for small businesses that need more money or staff for traditional marketing methods. The benefits of digital marketing include the following: Cost-effectiveness – Digital marketing is much cheaper than traditional…
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