Who Is SOAP Media?
Proudly Canadian. Family-run. Proven to grow businesses online for 14+ years.
Who Is SOAP Media?
Proudly Canadian. Family-run. Proven to grow businesses online for 14+ years.
Who We Are
SOAP Media is a full-service digital marketing agency specializing in AI-enhanced search engine optimization, paid advertising, digital marketing strategies, social media management, and website design & development. Since 2012, we’ve partnered with hundreds of satisfied clients across both public and private sectors to elevate their online presence and drive results.
What sets us apart? Our integration of AI-powered tools that enhance targeting precision, automate campaign optimization, and personalize user experiences at scale. Whether it’s tailoring ad creatives to match individual user behavior or harnessing machine learning to uncover emerging trends, our team leverages cutting-edge AI to help brands connect, convert, and grow more intelligently.
What Makes Us Stand Out
Ed MacDonald
Founder/Chief Strategist
Ed MacDonald is the visionary Founder and Chief Strategist at SOAP Media, where he blends deep industry insight with forward-thinking innovation to guide small and medium-sized businesses toward digital dominance. Known for his no-nonsense approach and sharp strategic mind, Ed leads with a passion for turning complex challenges into high-impact solutions—especially when it comes to AI-enhanced digital marketing.
Jesse Perreault
Co-Founder/CEO
Jesse Perreault is the Co-Founder and Leader of all things Sales at SOAP Media, where he’s the driving force behind client growth and strategic partnerships. A natural connector with razor-sharp sales instincts, Jesse blends business acumen with a deep understanding of digital trends—especially in AI-driven marketing.
Jeff Potvin
SEO Team
Jeff Potvin is the SEO Team Leader at SOAP Media, where he fuses technical search expertise with next-gen AI solutions to supercharge client visibility. With a deep command of evolving search algorithms and AI-driven insights, Jeff doesn't just optimize websites—he engineers scalable SEO ecosystems.
Dave Hunter
Web Development Team
Dave Hunter is the driving force behind web development at SOAP Media, where his technical expertise meets sleek design and AI-powered performance. With a sharp eye for detail and a passion for building digital experiences that convert, Dave constructs websites that are as functional as they are beautiful.
Cecilia Bouchie
Account Management Team
Cecilia is an Account Manager at SOAP Media, where her blend of technical expertise, strategic thinking, and genuine client care makes her a trusted partner for businesses looking to grow. Within the SOAP Media team, Cecilia is recognized as a reliable problem‑solver who brings clarity, structure, and forward‑thinking solutions to every campaign he touches.
Dan Hoffman
Account Management Team
Dan Hoffman is a dynamic Account Manager at SOAP Media, known for his keen strategic instincts and unwavering client advocacy. With a background in performance-driven marketing and a talent for building long-lasting relationships, Dan acts as the vital bridge between clients and campaign success.
Kristian Hodgins
Account Management Team
Kristian Hodgins is an Account Manager at SOAP Media, where his strategic mindset and client-first approach consistently drive campaign success. With a strong foundation in digital marketing and a knack for uncovering growth opportunities, Kristian bridges business objectives with tailored, data-informed strategies—many powered by AI.
Vanessa Gabinete
Executive Assistant
Vanessa serves as a highly skilled Executive Assistant, providing comprehensive administrative and strategic support to senior leadership. Her role encompasses managing complex calendars, coordinating high-level meetings, and ensuring seamless communication across departments.
Clayton Kessler
Account Management Team
Clayton Kessler is an Account Manager at SOAP Media, bringing a sharp mix of strategy, empathy, and execution to every client relationship. With a background in digital engagement and a passion for measurable growth, Clayton navigates marketing challenges with confidence and clarity. He leverages AI-powered insights to inform campaign decisions, anticipate audience behavior, and deliver results.
Nehal Khan
Technical Lead
Nehal is our dedicated Go High Level Expert at SOAP Media, where he specializes in transforming client operations through intelligent automation, precision CRM implementation, and data-driven digital strategies that convert.
Issac Pelkey-MacDonald
Technical Lead
Issac plays a pivotal role in bridging the gap between creative strategy and technical execution. He oversees the development and implementation of digital solutions—such as websites, marketing automation systems, and analytics platforms—ensuring they align with campaign goals and client expectations.
What Our Clients Say About Us
We help businesses of all sizes
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Have questions about hiring a Digital Marketing Agency?
Any digital marketing marketing agency worth its salt knows that the key to a successful campaign is to combine human creativity and ingenuity with cutting-edge technology. The best way to do this is by using AI.
An SEO company’s objective is to help improve your website’s visibility in search engine results pages (SERPs) and drive more organic traffic to your important web pages. To do this, they often combine on-page SEO, technical SEO, and off-page SEO tactics.
A quality SEO company will help you define your SEO goals and align them to specific metrics. Then, they’ll create a custom SEO strategy based on your site’s current keyword rankings, how competitive your industry is, and your stated objectives.
AI-Driven SEO leverages artificial intelligence to analyze your website, competitors, and search trends in real time. It identifies high-impact keywords, optimizes content for user intent, and improves technical performance—helping you rank higher, attract more traffic, and stay ahead of algorithm updates with less manual effort.
At SOAP Media we specialize in a comprehensive suite of SEO services designed to elevate your digital presence, drive traffic, and grow your online sales through organic search.
Keyword Research: We identify high-value, relevant keywords that align with your business goals and your target audience’s search behavior.
On-Page SEO: From optimizing metadata and headers to improving website structure and internal linking, our on-page SEO strategies are crafted to enhance your site’s relevance and usability.
SEO Content Writing Services and Optimization: Our team creates SEO-friendly content that engages your audience and positions your brand as a trusted authority. Every piece is tailored to your content marketing strategy to ensure consistency across channels.
Link Building: We’ll help you boost your site’s authority with ethical link-building strategies.
Technical SEO: Our SEO audit service will uncover technical issues that could be holding your site back, such as broken links, crawl errors, or hidden problems within your Google Analytics configuration..
Website Maintenance Services: We’ll help you maintain your website, quickly implementing SEO and content recommendations to supercharge results. We also offer scalable managed WordPress hosting.
Local SEO: Looking to target local customers? Our Google Business Optimization, Local Citation Building, and other local SEO services will help put you on the map.
Whether you want ecommerce SEO support, link building help, or a robust startup strategy, our SEO services are customizable to best fit your business needs.
An SEO company’s objective is to help improve your website’s visibility in search engine results pages (SERPs) and drive more organic traffic to your important web pages. To do this, they often combine on-page SEO, technical SEO, and off-page SEO tactics.
A quality SEO company will help you define your SEO goals and align them to specific metrics. Then, they’ll create a custom SEO strategy based on your site’s current keyword rankings, how competitive your industry is, and your stated objectives.
AI-Driven SEO leverages artificial intelligence to analyze your website, competitors, and search trends in real time. It identifies high-impact keywords, optimizes content for user intent, and improves technical performance—helping you rank higher, attract more traffic, and stay ahead of algorithm updates with less manual effort.
At SOAP Media we specialize in a comprehensive suite of SEO services designed to elevate your digital presence, drive traffic, and grow your online sales through organic search.
Keyword Research: We identify high-value, relevant keywords that align with your business goals and your target audience’s search behavior.
On-Page SEO: From optimizing metadata and headers to improving website structure and internal linking, our on-page SEO strategies are crafted to enhance your site’s relevance and usability.
SEO Content Writing Services and Optimization: Our team creates SEO-friendly content that engages your audience and positions your brand as a trusted authority. Every piece is tailored to your content marketing strategy to ensure consistency across channels.
Link Building: We’ll help you boost your site’s authority with ethical link-building strategies.
Technical SEO: Our SEO audit service will uncover technical issues that could be holding your site back, such as broken links, crawl errors, or hidden problems within your Google Analytics configuration..
Website Maintenance Services: We’ll help you maintain your website, quickly implementing SEO and content recommendations to supercharge results. We also offer scalable managed WordPress hosting.
Local SEO: Looking to target local customers? Our Google Business Optimization, Local Citation Building, and other local SEO services will help put you on the map.
Whether you want ecommerce SEO support, link building help, or a robust startup strategy, our SEO services are customizable to best fit your business needs.
Ready to Future-Proof Your Search Strategy?
Book a Strategy Session with Jesse Today.
