The Best Adirondack Chair - Case Study
300% Traffic Growth and 95X ROAS: How SOAP Media Elevated a Canadian Icon
SOAP Media aided The Best Adirondack Chair to:
- Increase Return On Ad Spend 95X
- Increase Traffic Increases by 300%
- Increase Reduced Conversion Costs by 79%
Executive Summary
While we were focused on boosting web traffic and sales for The Best Adirondack Chair Company, we also wanted to improve their brand recognition to solidify future sales.
As with many online businesses, the company was looking to attract new customers to their site but lacked the experience, know-how, and time to scale up its marketing efforts. SOAP Media was able to step in and identify the right tools and techniques needed to attract new customers and augment the company’s conversion rate.
Our approach included building a thorough SEO strategy and developing an effective PPC plan to put the company on the road to e-commerce success. By adopting this approach, we were able to drive more traffic to The Best Adirondack Chair Company’s website and turn that traffic into higher sales
Who is Best Adirondack Chair Company?
The Best Adirondack Chair Company makes unique wood furniture for patios, cottages, and the great outdoors. Started in 1955 as a family business, the company has become a North American success. Since expanding into the e-commerce realm in 1999, they have served clients as far away as England and Holland.
They build Adirondack chairs, swings, lounges, tables and custom-made outdoor furniture. The Best Adirondack Chair Company provides a 10-year guarantee on their products and a 10-day full refund return policy.
As an award-winning company, they have received accolades from the Web Marketing Association for outstanding web development. The Best Adirondack Chair Company is based in Kemptville, Ontario, with a second location in Lewes, Delaware.
Challenges and Objectives
Despite winning awards for their website, the company wanted to drive more traffic to their site. Moreover, they needed to convert that traffic into customers.
After trying several tactics to accomplish this on their own without much success, they saw their need for expert marketers. They understood that they needed someone with experience, knowledge, and the time to implement a marketing strategy.
The company began looking for a professional marketing company that could help them develop and execute an effective digital marketing strategy to boost sales. Their objective was to increase website traffic by 50% and cultivate a conversion rate of 60%.
Results
Our work with The Best Adirondack Chair Company focused on boosting traffic to their website and improving sales of their products. We also aimed to enhance the company’s marketing efforts through higher search rankings and increased brand recognition for future growth. We saw a 300% increase in customers shopping at The Best Adirondack Chair Company’s website, through our metric tracking efforts. Additionally, their conversion rate increased by over 330% and the cost of each conversion was reduced by 79%. With a comprehensive marketing approach, we were able to boost traffic to the company’s website and improve its conversion rate. We were also able to increase brand recognition for the business and build on future sales and success.
After 30-days of SEO
Traffic Increases By
Up 300%
Return On Ad Spend
Up 95X
Reduced Conversion Costs
Up 79%
Our Playbook in Action: Client Case Studies
Healthy Steps Pedorthic - A Case Study
Soap Media helped Healthy Steps Pedorthic Clinic boost its digital marketing through SEO, PPC, and analytics, leading to a 252% traffic increase, 92% more clinic sessions, and a 67% drop in conversion costs. Their strategy optimized keywords, landing pages, and user insights to exceed the clinic’s growth goals.
SERVICES PROVIDED
Northern Mini Storage - A Case Study
Northern Mini Storage partnered with us to boost web traffic and build a cohesive brand experience. By managing their SEO and PPC, redesigning their site, and implementing a holistic strategy, we increased traffic, improved conversions, and freed up their time to focus on their business.
SERVICES PROVIDED
What Our Clients Say About Us
We help businesses of all sizes
SEO Audit & AI Visibility Tool + Simple, Affordable SEO / GEO Toolset...
Enter a URL address and get a Free Website Analysis in 30 seconds!
Have questions about hiring a Digital Marketing Agency?
Any digital marketing marketing agency worth its salt knows that the key to a successful campaign is to combine human creativity and ingenuity with cutting-edge technology. The best way to do this is by using AI.
An SEO company’s objective is to help improve your website’s visibility in search engine results pages (SERPs) and drive more organic traffic to your important web pages. To do this, they often combine on-page SEO, technical SEO, and off-page SEO tactics.
A quality SEO company will help you define your SEO goals and align them to specific metrics. Then, they’ll create a custom SEO strategy based on your site’s current keyword rankings, how competitive your industry is, and your stated objectives.
AI-Driven SEO leverages artificial intelligence to analyze your website, competitors, and search trends in real time. It identifies high-impact keywords, optimizes content for user intent, and improves technical performance—helping you rank higher, attract more traffic, and stay ahead of algorithm updates with less manual effort.
At SOAP Media we specialize in a comprehensive suite of SEO services designed to elevate your digital presence, drive traffic, and grow your online sales through organic search.
Keyword Research: We identify high-value, relevant keywords that align with your business goals and your target audience’s search behavior.
On-Page SEO: From optimizing metadata and headers to improving website structure and internal linking, our on-page SEO strategies are crafted to enhance your site’s relevance and usability.
SEO Content Writing Services and Optimization: Our team creates SEO-friendly content that engages your audience and positions your brand as a trusted authority. Every piece is tailored to your content marketing strategy to ensure consistency across channels.
Link Building: We’ll help you boost your site’s authority with ethical link-building strategies.
Technical SEO: Our SEO audit service will uncover technical issues that could be holding your site back, such as broken links, crawl errors, or hidden problems within your Google Analytics configuration..
Website Maintenance Services: We’ll help you maintain your website, quickly implementing SEO and content recommendations to supercharge results. We also offer scalable managed WordPress hosting.
Local SEO: Looking to target local customers? Our Google Business Optimization, Local Citation Building, and other local SEO services will help put you on the map.
Whether you want ecommerce SEO support, link building help, or a robust startup strategy, our SEO services are customizable to best fit your business needs.
An SEO company’s objective is to help improve your website’s visibility in search engine results pages (SERPs) and drive more organic traffic to your important web pages. To do this, they often combine on-page SEO, technical SEO, and off-page SEO tactics.
A quality SEO company will help you define your SEO goals and align them to specific metrics. Then, they’ll create a custom SEO strategy based on your site’s current keyword rankings, how competitive your industry is, and your stated objectives.
AI-Driven SEO leverages artificial intelligence to analyze your website, competitors, and search trends in real time. It identifies high-impact keywords, optimizes content for user intent, and improves technical performance—helping you rank higher, attract more traffic, and stay ahead of algorithm updates with less manual effort.
At SOAP Media we specialize in a comprehensive suite of SEO services designed to elevate your digital presence, drive traffic, and grow your online sales through organic search.
Keyword Research: We identify high-value, relevant keywords that align with your business goals and your target audience’s search behavior.
On-Page SEO: From optimizing metadata and headers to improving website structure and internal linking, our on-page SEO strategies are crafted to enhance your site’s relevance and usability.
SEO Content Writing Services and Optimization: Our team creates SEO-friendly content that engages your audience and positions your brand as a trusted authority. Every piece is tailored to your content marketing strategy to ensure consistency across channels.
Link Building: We’ll help you boost your site’s authority with ethical link-building strategies.
Technical SEO: Our SEO audit service will uncover technical issues that could be holding your site back, such as broken links, crawl errors, or hidden problems within your Google Analytics configuration..
Website Maintenance Services: We’ll help you maintain your website, quickly implementing SEO and content recommendations to supercharge results. We also offer scalable managed WordPress hosting.
Local SEO: Looking to target local customers? Our Google Business Optimization, Local Citation Building, and other local SEO services will help put you on the map.
Whether you want ecommerce SEO support, link building help, or a robust startup strategy, our SEO services are customizable to best fit your business needs.
Ready to Future-Proof Your Search Strategy?
Book a Strategy Session with Jesse Today.
