Stewart Roofing - Case Study
Increased Traffic Conversions By 93%
SOAP Media aided Stewart Roofing to:
- Increased Active Users by 106%
- Increased Traffic by 112%
- Increased Conversion by 95%
Executive Summary
SOAP Media teamed up with Ottawa’s own Stewart Roofing to set their digital growth on fire! By fueling a trusted local leader with a high-octane mix of SEO, PPC, and advanced analytics, we didn't just move the needle—we shattered expectations.
The results? A massive 112% surge in traffic, a 106% jump in active users, and a staggering 95% explosion in conversions. Using precision tools like Hotjar and Google Analytics, we optimized every click and refined every landing page to dominate the Ottawa market. Check out how we can supercharge your brand's performance today!
Who is Stewart Roofing?
- Unrivalled Protection: Whether it’s a sleek shingle design or a heavy-duty flat roof, we are licensed by North America’s most elite manufacturers to deliver the best in the business.
- The 50-Year Advantage: Experience the ultimate security with unbeatable 50-year non-prorated, transferable warranties. That’s half a century of guaranteed coverage.
- Proven Legacy: Join thousands of satisfied customers who trust our permanent, local team to protect their most valuable assets.
- Certified Excellence: As an Owens Corning Preferred Contractor and CertainTeed Select 5-Star ShingleMaster, we bring industry-leading standards to every single project.
Stewart Roofing
Ottawa
"Absolutely endorse this team. Great communication, great response time, great results. Monthly reports on Google analytics we feel very connected to our website and it’s performance and results."
Challenges and Objectives
For over three decades, Stewart Roofing has been the undisputed powerhouse of Ottawa’s skyline, building a legacy of trust one roof at a time. But in a market flooded with competitors, they weren't just looking to stay relevant—they were ready to dominate the digital landscape.
Teaming up with SOAP Media, they launched a high-octane mission to double their impact. The goal? A massive 100% surge in traffic and a 100% explosion in conversions—all in just six months. From urgent service calls to major system installations, Stewart Roofing didn't just want more clicks; they wanted to own the Ottawa market and turn digital interest into real-world results.
Results
- Traffic Explosion: A massive 112% surge in overall traffic and 95% more new users flooded the site.
- Deep Engagement: Pageviews skyrocketed by 65%, with customers staying longer and engaging more meaningfully than ever before.
- Precision Conversions: Our strategic PPC management ignited a 93% improvement in conversion rates.
- Efficiency at Scale: We crushed our targets with a 93% increase in total conversions, all while slashing the cost per conversion by 67%.
After 30-days of SEO
Traffic Increases By
Up 112%
New User Sessions
Up 95%
Pageviews Per Session
Up 65%
Sessions Durations
Up 68.4%
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Have questions about hiring a Digital Marketing Agency?
Any digital marketing marketing agency worth its salt knows that the key to a successful campaign is to combine human creativity and ingenuity with cutting-edge technology. The best way to do this is by using AI.
An SEO company’s objective is to help improve your website’s visibility in search engine results pages (SERPs) and drive more organic traffic to your important web pages. To do this, they often combine on-page SEO, technical SEO, and off-page SEO tactics.
A quality SEO company will help you define your SEO goals and align them to specific metrics. Then, they’ll create a custom SEO strategy based on your site’s current keyword rankings, how competitive your industry is, and your stated objectives.
AI-Driven SEO leverages artificial intelligence to analyze your website, competitors, and search trends in real time. It identifies high-impact keywords, optimizes content for user intent, and improves technical performance—helping you rank higher, attract more traffic, and stay ahead of algorithm updates with less manual effort.
At SOAP Media we specialize in a comprehensive suite of SEO services designed to elevate your digital presence, drive traffic, and grow your online sales through organic search.
Keyword Research: We identify high-value, relevant keywords that align with your business goals and your target audience’s search behavior.
On-Page SEO: From optimizing metadata and headers to improving website structure and internal linking, our on-page SEO strategies are crafted to enhance your site’s relevance and usability.
SEO Content Writing Services and Optimization: Our team creates SEO-friendly content that engages your audience and positions your brand as a trusted authority. Every piece is tailored to your content marketing strategy to ensure consistency across channels.
Link Building: We’ll help you boost your site’s authority with ethical link-building strategies.
Technical SEO: Our SEO audit service will uncover technical issues that could be holding your site back, such as broken links, crawl errors, or hidden problems within your Google Analytics configuration..
Website Maintenance Services: We’ll help you maintain your website, quickly implementing SEO and content recommendations to supercharge results. We also offer scalable managed WordPress hosting.
Local SEO: Looking to target local customers? Our Google Business Optimization, Local Citation Building, and other local SEO services will help put you on the map.
Whether you want ecommerce SEO support, link building help, or a robust startup strategy, our SEO services are customizable to best fit your business needs.
An SEO company’s objective is to help improve your website’s visibility in search engine results pages (SERPs) and drive more organic traffic to your important web pages. To do this, they often combine on-page SEO, technical SEO, and off-page SEO tactics.
A quality SEO company will help you define your SEO goals and align them to specific metrics. Then, they’ll create a custom SEO strategy based on your site’s current keyword rankings, how competitive your industry is, and your stated objectives.
AI-Driven SEO leverages artificial intelligence to analyze your website, competitors, and search trends in real time. It identifies high-impact keywords, optimizes content for user intent, and improves technical performance—helping you rank higher, attract more traffic, and stay ahead of algorithm updates with less manual effort.
At SOAP Media we specialize in a comprehensive suite of SEO services designed to elevate your digital presence, drive traffic, and grow your online sales through organic search.
Keyword Research: We identify high-value, relevant keywords that align with your business goals and your target audience’s search behavior.
On-Page SEO: From optimizing metadata and headers to improving website structure and internal linking, our on-page SEO strategies are crafted to enhance your site’s relevance and usability.
SEO Content Writing Services and Optimization: Our team creates SEO-friendly content that engages your audience and positions your brand as a trusted authority. Every piece is tailored to your content marketing strategy to ensure consistency across channels.
Link Building: We’ll help you boost your site’s authority with ethical link-building strategies.
Technical SEO: Our SEO audit service will uncover technical issues that could be holding your site back, such as broken links, crawl errors, or hidden problems within your Google Analytics configuration..
Website Maintenance Services: We’ll help you maintain your website, quickly implementing SEO and content recommendations to supercharge results. We also offer scalable managed WordPress hosting.
Local SEO: Looking to target local customers? Our Google Business Optimization, Local Citation Building, and other local SEO services will help put you on the map.
Whether you want ecommerce SEO support, link building help, or a robust startup strategy, our SEO services are customizable to best fit your business needs.
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