Ottawa Diamond Flooring - Case Study
68% Traffic Surge in 3 Months: How Ottawa Diamond Flooring Scaled with SOAP Media
SOAP Media aided Ottawa Diamond Flooring to:
- Increase Revenue By 71%
- Increase Traffic Up By 68%
- Increase Leads Up By 147%
Executive Summary
As well as capitalizing on Ottawa Diamond Flooring’s short-term growth spurt we also needed to think about the long-term, planning and implementing a campaign that would engage potential customers for years to come.
Like many fast-growing businesses, Ottawa Diamond Flooring needed our help to identify the right tools, tactics, and technologies to employ to effectively scale up their marketing. To achieve this we integrated ourselves into Ottawa Diamond Flooring’s existing structure, produced a strategic approach that would enable the organization to outgrow the competition.
This approach was inherently holistic, joining together a spectrum of digital marketing strategies including SEO (Search Engine Optimization), content creation, pay per clicks ads (Google Ads, Facebook Ads, Linkedin Ads), lead generation, customer journey mapping, and much more.
Though there were a variety of moving parts to the campaign, they were all driven by the aim to boost Ottawa Diamond Flooring’s reputation, positioning them as a trusted brand among potential customers.
Who is Ottawa Diamond Flooring?
Ottawa Diamond Flooring was established in 1995 by Gary Tremblay, a consummate professional with more than 30 years experience in all styles of flooring products and installations.
Ottawa Diamond Flooring specializes in the sale and installation of a variety of high-quality flooring tastes and budgets to commercial and residential clientele.
Their showroom features impeccable displays showcasing the many flooring products that have made Ottawa Diamond Flooring the undisputed leader in quality Ottawa flooring solutions. They offer free in-home estimation service and the work performed by their installation team is guaranteed second to none.
Challenges and Objectives
In the past, customers learned about Ottawa Diamond Flooring from word of mouth and paid ads. Organic search traffic was almost non-existent as very little effort was ever put towards ranking the website for their targeted keywords.
Over the past 25 years, Ottawa Diamond Flooring has exploded from a start-up to a high-growth leader in the flooring industry.
After leveraging the full power of SOAP Media’s content marketing strategy, Ottawa Diamond Flooring’s organic traffic increased by 68%. Ottawa Diamond Flooring now relies on SOAP Media’s holistic marketing approach to ensure the customer journey is seamless from their first visit to their initial purchase.
Results
Our work with Ottawa Diamond Flooring was focused on generating a short-term boost to visibility while at the same time building for long-term success. We also needed to help the business rapidly scale their marketing both in size and in reach across a number of different channels.
Our custom Google Analytics configuration allows us to track specific metrics to ensure that their digital presence is resonating with users and attracting new customers.
By taking a strategic approach that holistically joined together a range of marketing techniques, we were able to help Ottawa Diamond Flooring outgrow their competitors and cement their position within the marketplace.
After 30-days of SEO
Users Increased By
Up 68.55%
New Users Increased By
Up 65.2%
Sessions Increased By
Up 46.27%
Pageviews Increased By
Up 45.2%
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Any digital marketing marketing agency worth its salt knows that the key to a successful campaign is to combine human creativity and ingenuity with cutting-edge technology. The best way to do this is by using AI.
An SEO company’s objective is to help improve your website’s visibility in search engine results pages (SERPs) and drive more organic traffic to your important web pages. To do this, they often combine on-page SEO, technical SEO, and off-page SEO tactics.
A quality SEO company will help you define your SEO goals and align them to specific metrics. Then, they’ll create a custom SEO strategy based on your site’s current keyword rankings, how competitive your industry is, and your stated objectives.
AI-Driven SEO leverages artificial intelligence to analyze your website, competitors, and search trends in real time. It identifies high-impact keywords, optimizes content for user intent, and improves technical performance—helping you rank higher, attract more traffic, and stay ahead of algorithm updates with less manual effort.
At SOAP Media we specialize in a comprehensive suite of SEO services designed to elevate your digital presence, drive traffic, and grow your online sales through organic search.
Keyword Research: We identify high-value, relevant keywords that align with your business goals and your target audience’s search behavior.
On-Page SEO: From optimizing metadata and headers to improving website structure and internal linking, our on-page SEO strategies are crafted to enhance your site’s relevance and usability.
SEO Content Writing Services and Optimization: Our team creates SEO-friendly content that engages your audience and positions your brand as a trusted authority. Every piece is tailored to your content marketing strategy to ensure consistency across channels.
Link Building: We’ll help you boost your site’s authority with ethical link-building strategies.
Technical SEO: Our SEO audit service will uncover technical issues that could be holding your site back, such as broken links, crawl errors, or hidden problems within your Google Analytics configuration..
Website Maintenance Services: We’ll help you maintain your website, quickly implementing SEO and content recommendations to supercharge results. We also offer scalable managed WordPress hosting.
Local SEO: Looking to target local customers? Our Google Business Optimization, Local Citation Building, and other local SEO services will help put you on the map.
Whether you want ecommerce SEO support, link building help, or a robust startup strategy, our SEO services are customizable to best fit your business needs.
An SEO company’s objective is to help improve your website’s visibility in search engine results pages (SERPs) and drive more organic traffic to your important web pages. To do this, they often combine on-page SEO, technical SEO, and off-page SEO tactics.
A quality SEO company will help you define your SEO goals and align them to specific metrics. Then, they’ll create a custom SEO strategy based on your site’s current keyword rankings, how competitive your industry is, and your stated objectives.
AI-Driven SEO leverages artificial intelligence to analyze your website, competitors, and search trends in real time. It identifies high-impact keywords, optimizes content for user intent, and improves technical performance—helping you rank higher, attract more traffic, and stay ahead of algorithm updates with less manual effort.
At SOAP Media we specialize in a comprehensive suite of SEO services designed to elevate your digital presence, drive traffic, and grow your online sales through organic search.
Keyword Research: We identify high-value, relevant keywords that align with your business goals and your target audience’s search behavior.
On-Page SEO: From optimizing metadata and headers to improving website structure and internal linking, our on-page SEO strategies are crafted to enhance your site’s relevance and usability.
SEO Content Writing Services and Optimization: Our team creates SEO-friendly content that engages your audience and positions your brand as a trusted authority. Every piece is tailored to your content marketing strategy to ensure consistency across channels.
Link Building: We’ll help you boost your site’s authority with ethical link-building strategies.
Technical SEO: Our SEO audit service will uncover technical issues that could be holding your site back, such as broken links, crawl errors, or hidden problems within your Google Analytics configuration..
Website Maintenance Services: We’ll help you maintain your website, quickly implementing SEO and content recommendations to supercharge results. We also offer scalable managed WordPress hosting.
Local SEO: Looking to target local customers? Our Google Business Optimization, Local Citation Building, and other local SEO services will help put you on the map.
Whether you want ecommerce SEO support, link building help, or a robust startup strategy, our SEO services are customizable to best fit your business needs.
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