Ottawa Counselling and Psychotherapy Centre - Case Study
200% Pageview Growth: How SOAP Media Helped Ottawa Counselling Connect with More Clients
SOAP Media aided Ottawa Counselling and Psychotherapy Centre to:
- Increase Pageviews by 200%
- Increase Conversion Rates by 42%
- Reduced Campaign Costs by 19%
Executive Summary
Our goal wasn’t just to increase web traffic—we wanted to build a content marketing strategy that would attract new clients for years to come.
Ottawa Counselling and Psychotherapy Centre offers a wide range of therapy services, tailored to diverse client needs. They reached out to SOAP Media looking for expert help to improve their digital marketing approach.
We delivered a strategy that:
- Boosted website traffic significantly
- Improved conversion rates
- Kept campaign costs within budget
Our Holistic Marketing Approach
At SOAP Media, we specialize in integrated digital marketing that combines:
- SEO to improve search visibility
- PPC campaigns on platforms like Google Ads and Facebook Ads
- Lead generation techniques to nurture client interest
Using these tools, we helped therapists at Ottawa Counselling connect directly with individuals seeking support, strengthening both their online presence and their client relationships.
Who is Ottawa Counselling and Psychotherapy?
As well as boosting web traffic for the Ottawa Counselling and Psychotherapy Centre, we wanted to develop a content marketing strategy that would attract potential clients for many years.
With a variety of therapy options to appeal to different clients, the Ottawa Counselling and Psychotherapy Centre needed us to help them find the right tools, tactics, and techniques to improve their marketing efforts.
They turned to SOAP Media, and we were able to develop an approach that significantly improved traffic to their website. Our efforts also saw a boost in conversion rates while staying under budget.
At SOAP Media, our approach is a holistic one. We bring together complementary digital marketing strategies such as SEO, PPC (Google Ads, Facebook Ads), lead generation, and more.
Using these tools and tactics, we helped the Ottawa Counselling and Psychotherapy Centre therapists connect with individuals interested in their services.
Challenges and Objectives
With a wide variety of therapeutic options, Ottawa Counselling and Psychotherapy Centre makes its services available to anyone interested. However, they were struggling to attract traffic to their website.
The organization hosts a blog page in an effort to attract visitors and convert those guests into therapy clients. Yet, they were not able to substantially increase traffic and meet their goals.
They asked Soap Media to help them attract more people to their website using Soap Media’s holistic content marketing approach. The objective was to double the website traffic and boost the conversion rate of their site.
Results
Our work with the Ottawa Counselling and Psychotherapy Centre focused on attracting more visitors to their website. We also wanted to help turn those visitors into clients for the Centre’s therapists.
Through our SEO strategies, we increased page views by 200%, and average sessions grew by 47%. We were also able to expand the average therapy session durations by 47%.
Boosting conversions from their website required a more targeted PPC approach, specifically focusing on Google Ads and Facebook Ads. During our work with the company, we improved the conversion rate by 42%. As a bonus, we were able to reduce campaign costs by 39%, and the cost per conversion was cut by 29%.
Using a strategic and well-rounded marketing approach that incorporated a range of tools and techniques, we were able to assist Ottawa Counselling and Psychotherapy Centre boost traffic to their website and increase conversion rates, resulting in higher client contact.
After 30-days of SEO
Increased Pageviews By
Up 200%
Improved Conversion Rate By
Up 42%
Reduced Campaign Costs By
Up 39%
Reduced Cost Per Conversion By
Up 29%
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Have questions about hiring a Digital Marketing Agency?
Any digital marketing marketing agency worth its salt knows that the key to a successful campaign is to combine human creativity and ingenuity with cutting-edge technology. The best way to do this is by using AI.
An SEO company’s objective is to help improve your website’s visibility in search engine results pages (SERPs) and drive more organic traffic to your important web pages. To do this, they often combine on-page SEO, technical SEO, and off-page SEO tactics.
A quality SEO company will help you define your SEO goals and align them to specific metrics. Then, they’ll create a custom SEO strategy based on your site’s current keyword rankings, how competitive your industry is, and your stated objectives.
AI-Driven SEO leverages artificial intelligence to analyze your website, competitors, and search trends in real time. It identifies high-impact keywords, optimizes content for user intent, and improves technical performance—helping you rank higher, attract more traffic, and stay ahead of algorithm updates with less manual effort.
At SOAP Media we specialize in a comprehensive suite of SEO services designed to elevate your digital presence, drive traffic, and grow your online sales through organic search.
Keyword Research: We identify high-value, relevant keywords that align with your business goals and your target audience’s search behavior.
On-Page SEO: From optimizing metadata and headers to improving website structure and internal linking, our on-page SEO strategies are crafted to enhance your site’s relevance and usability.
SEO Content Writing Services and Optimization: Our team creates SEO-friendly content that engages your audience and positions your brand as a trusted authority. Every piece is tailored to your content marketing strategy to ensure consistency across channels.
Link Building: We’ll help you boost your site’s authority with ethical link-building strategies.
Technical SEO: Our SEO audit service will uncover technical issues that could be holding your site back, such as broken links, crawl errors, or hidden problems within your Google Analytics configuration..
Website Maintenance Services: We’ll help you maintain your website, quickly implementing SEO and content recommendations to supercharge results. We also offer scalable managed WordPress hosting.
Local SEO: Looking to target local customers? Our Google Business Optimization, Local Citation Building, and other local SEO services will help put you on the map.
Whether you want ecommerce SEO support, link building help, or a robust startup strategy, our SEO services are customizable to best fit your business needs.
An SEO company’s objective is to help improve your website’s visibility in search engine results pages (SERPs) and drive more organic traffic to your important web pages. To do this, they often combine on-page SEO, technical SEO, and off-page SEO tactics.
A quality SEO company will help you define your SEO goals and align them to specific metrics. Then, they’ll create a custom SEO strategy based on your site’s current keyword rankings, how competitive your industry is, and your stated objectives.
AI-Driven SEO leverages artificial intelligence to analyze your website, competitors, and search trends in real time. It identifies high-impact keywords, optimizes content for user intent, and improves technical performance—helping you rank higher, attract more traffic, and stay ahead of algorithm updates with less manual effort.
At SOAP Media we specialize in a comprehensive suite of SEO services designed to elevate your digital presence, drive traffic, and grow your online sales through organic search.
Keyword Research: We identify high-value, relevant keywords that align with your business goals and your target audience’s search behavior.
On-Page SEO: From optimizing metadata and headers to improving website structure and internal linking, our on-page SEO strategies are crafted to enhance your site’s relevance and usability.
SEO Content Writing Services and Optimization: Our team creates SEO-friendly content that engages your audience and positions your brand as a trusted authority. Every piece is tailored to your content marketing strategy to ensure consistency across channels.
Link Building: We’ll help you boost your site’s authority with ethical link-building strategies.
Technical SEO: Our SEO audit service will uncover technical issues that could be holding your site back, such as broken links, crawl errors, or hidden problems within your Google Analytics configuration..
Website Maintenance Services: We’ll help you maintain your website, quickly implementing SEO and content recommendations to supercharge results. We also offer scalable managed WordPress hosting.
Local SEO: Looking to target local customers? Our Google Business Optimization, Local Citation Building, and other local SEO services will help put you on the map.
Whether you want ecommerce SEO support, link building help, or a robust startup strategy, our SEO services are customizable to best fit your business needs.
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