Oliver Painting - Case Study
Increased Traffic Conversions By 76%
SOAP Media aided Oliver Painting to:
- Increased Active Users by 49%
- Increased Traffic by 156%
- Increased Conversion by 164%
Executive Summary
156% Surge in Total Traffic
164% Skyrocket in Conversions
49% Boost in Active Users
Who is Oliver Painting?
Challenges and Objectives
For more than 21 years, Oliver Painting has been serving homeowners and businesses across Ottawa, earning a strong reputation for dependable residential and commercial painting solutions. As competition in the Ottawa painting industry continued to grow, the company recognized the need to attract more website traffic and convert that interest into new service calls, maintenance bookings, and system installations.
With SOAP Media’s support, Oliver Painting set ambitious goals: increase website traffic by 100% within six months and boost conversions by an additional 100% in the same timeframe. The mission was clear—strengthen their digital presence and secure more qualified leads in Ottawa’s competitive painting landscape.
Results
Our work with Oliver Painting focused on increasing website traffic and converting that traffic into high‑quality heating and cooling service leads across Ottawa’s competitive painting industry.
Within the first six months of the campaign, the company’s website attracted 49% more new users. Pageviews rose by 52%, overall traffic increased by 156%, and the average session duration grew by 59.1%—clear indicators that prospective customers were engaging more meaningfully with the brand. Through strategic PPC management, the conversion rate improved by 76%.
Overall goals were exceeded with a 164% increase in total conversions, while the cost per conversion dropped by 58%. As a result, Oliver Painting generated more service inquiries while significantly reducing marketing costs, strengthening its position in the Ottawa painting market.
After 30-days of SEO
Traffic Increases By
Up 156%
New User Sessions
Up 128%
Pageviews Per Session
Up 52%
Sessions Durations
Up 59.1%
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A quality SEO company will help you define your SEO goals and align them to specific metrics. Then, they’ll create a custom SEO strategy based on your site’s current keyword rankings, how competitive your industry is, and your stated objectives.
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At SOAP Media we specialize in a comprehensive suite of SEO services designed to elevate your digital presence, drive traffic, and grow your online sales through organic search.
Keyword Research: We identify high-value, relevant keywords that align with your business goals and your target audience’s search behavior.
On-Page SEO: From optimizing metadata and headers to improving website structure and internal linking, our on-page SEO strategies are crafted to enhance your site’s relevance and usability.
SEO Content Writing Services and Optimization: Our team creates SEO-friendly content that engages your audience and positions your brand as a trusted authority. Every piece is tailored to your content marketing strategy to ensure consistency across channels.
Link Building: We’ll help you boost your site’s authority with ethical link-building strategies.
Technical SEO: Our SEO audit service will uncover technical issues that could be holding your site back, such as broken links, crawl errors, or hidden problems within your Google Analytics configuration..
Website Maintenance Services: We’ll help you maintain your website, quickly implementing SEO and content recommendations to supercharge results. We also offer scalable managed WordPress hosting.
Local SEO: Looking to target local customers? Our Google Business Optimization, Local Citation Building, and other local SEO services will help put you on the map.
Whether you want ecommerce SEO support, link building help, or a robust startup strategy, our SEO services are customizable to best fit your business needs.
An SEO company’s objective is to help improve your website’s visibility in search engine results pages (SERPs) and drive more organic traffic to your important web pages. To do this, they often combine on-page SEO, technical SEO, and off-page SEO tactics.
A quality SEO company will help you define your SEO goals and align them to specific metrics. Then, they’ll create a custom SEO strategy based on your site’s current keyword rankings, how competitive your industry is, and your stated objectives.
AI-Driven SEO leverages artificial intelligence to analyze your website, competitors, and search trends in real time. It identifies high-impact keywords, optimizes content for user intent, and improves technical performance—helping you rank higher, attract more traffic, and stay ahead of algorithm updates with less manual effort.
At SOAP Media we specialize in a comprehensive suite of SEO services designed to elevate your digital presence, drive traffic, and grow your online sales through organic search.
Keyword Research: We identify high-value, relevant keywords that align with your business goals and your target audience’s search behavior.
On-Page SEO: From optimizing metadata and headers to improving website structure and internal linking, our on-page SEO strategies are crafted to enhance your site’s relevance and usability.
SEO Content Writing Services and Optimization: Our team creates SEO-friendly content that engages your audience and positions your brand as a trusted authority. Every piece is tailored to your content marketing strategy to ensure consistency across channels.
Link Building: We’ll help you boost your site’s authority with ethical link-building strategies.
Technical SEO: Our SEO audit service will uncover technical issues that could be holding your site back, such as broken links, crawl errors, or hidden problems within your Google Analytics configuration..
Website Maintenance Services: We’ll help you maintain your website, quickly implementing SEO and content recommendations to supercharge results. We also offer scalable managed WordPress hosting.
Local SEO: Looking to target local customers? Our Google Business Optimization, Local Citation Building, and other local SEO services will help put you on the map.
Whether you want ecommerce SEO support, link building help, or a robust startup strategy, our SEO services are customizable to best fit your business needs.
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