Northern Mini Storage - Case Study
From Storage to Standout: Northern Mini Storage Sees 79% Traffic Boost with SOAP Media
SOAP Media aided Northern Mini Storage to:
- Increase Conversions by 128%
- Increase Traffic by 44%
- Reduced Conversion Costs by 32%
Executive Summary
In addition to attracting more web traffic to Northern Mini Storage’s site, we wanted to develop a consistent and unified look and experience for consumers. Essentially, building a brand for the company.
Although they have nearly 40 years in the community, attracting online traffic was a challenge. The owner of Northern Mini Storage understood that to increase traffic and improve conversions, they needed to find a marketing partner with the experience and knowledge. SOAP Media was able to free up our client’s time so they could focus more on doing what they do best. We took over the management of their SEO and PPC resources and built a website that was easy to navigate, had a consistent look with promotional content, and straightforward calls to action.
Our approach was to build a holistic strategy that joined together effective marketing techniques, including remarketing the company’s PPC ads and boosting their ranking on search engines. Through our efforts, website traffic increased, conversions improved, and they earned more interactions with potential customers.
Who is Northern Mini Storage?
Northern Mini Storage has been providing Greater Sudbury self-storage solutions since 1982. Northern Mini Storage offers customers peace of mind for their belongings. The facility is surrounded by a fence to keep intruders out and monitored around the clock by video internet technology.
The company has 375 heated and non-heated storage containers for customers to store their business or personal belongings either for a short time or for an extended stay. Their friendly staff and clean space make the company the ideal storage solution.
They are members of the Canadian Self Storage Association and a BBB accredited business.
Challenges and Objectives
Driving Digital Growth for Northern Mini Storage with AI-Powered Marketing
For nearly 40 years, Northern Mini Storage has built a solid reputation in Sudbury, Ontario, through its friendly staff and pristine facilities. Yet, as consumer behaviors shifted online, the company recognized the need to enhance its digital footprint to remain competitive. The goal? Increase website traffic by 40% and boost lead conversions by another 40%.
Facility owner Grant Menard initially took on the challenge of digital marketing solo, experimenting with ways to attract more visitors to the site. However, he soon realized that achieving scalable, measurable growth required specialized expertise in online marketing and advanced analytics.
That’s when SOAP Media stepped in, bringing a comprehensive, AI-enhanced strategy to the table.
Thanks to the collaboration, Northern Mini Storage saw dramatic improvements in site traffic, user engagement, and lead generation—validating the shift to a technology-driven marketing strategy. With SOAP Media handling the heavy lifting, Grant and his team could focus on delivering top-tier service while their digital presence worked for them around the clock.
Results
Our work with Northern Mini Storage focused on boosting traffic to their website and increasing their conversion rate. We also aimed to enhance the company’s marketing efforts through higher search rankings and remarketed their ads and website to create a more consistent and unified feel for visitors. Comparing year-over-year data, we saw the number of users visiting the website increase by 44.8%, page views improve by 107%, and the bounce rate drop by 97%. Our PPC efforts saw return on ad spend increased by 92%, while campaign costs decreased by 31.9%. With a comprehensive marketing approach, we were able to boost traffic to the company’s website and improve its conversion rate. We were also able to increase brand recognition for the business and build on future sales and success.
After 30-days of SEO & PPC
Traffic Increases By
Up 44%
Return On Ad Spend
Up 92%
Pages Per Session
Up 107%
Pageviews Per Session
Up 107%
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Any digital marketing marketing agency worth its salt knows that the key to a successful campaign is to combine human creativity and ingenuity with cutting-edge technology. The best way to do this is by using AI.
An SEO company’s objective is to help improve your website’s visibility in search engine results pages (SERPs) and drive more organic traffic to your important web pages. To do this, they often combine on-page SEO, technical SEO, and off-page SEO tactics.
A quality SEO company will help you define your SEO goals and align them to specific metrics. Then, they’ll create a custom SEO strategy based on your site’s current keyword rankings, how competitive your industry is, and your stated objectives.
AI-Driven SEO leverages artificial intelligence to analyze your website, competitors, and search trends in real time. It identifies high-impact keywords, optimizes content for user intent, and improves technical performance—helping you rank higher, attract more traffic, and stay ahead of algorithm updates with less manual effort.
At SOAP Media we specialize in a comprehensive suite of SEO services designed to elevate your digital presence, drive traffic, and grow your online sales through organic search.
Keyword Research: We identify high-value, relevant keywords that align with your business goals and your target audience’s search behavior.
On-Page SEO: From optimizing metadata and headers to improving website structure and internal linking, our on-page SEO strategies are crafted to enhance your site’s relevance and usability.
SEO Content Writing Services and Optimization: Our team creates SEO-friendly content that engages your audience and positions your brand as a trusted authority. Every piece is tailored to your content marketing strategy to ensure consistency across channels.
Link Building: We’ll help you boost your site’s authority with ethical link-building strategies.
Technical SEO: Our SEO audit service will uncover technical issues that could be holding your site back, such as broken links, crawl errors, or hidden problems within your Google Analytics configuration..
Website Maintenance Services: We’ll help you maintain your website, quickly implementing SEO and content recommendations to supercharge results. We also offer scalable managed WordPress hosting.
Local SEO: Looking to target local customers? Our Google Business Optimization, Local Citation Building, and other local SEO services will help put you on the map.
Whether you want ecommerce SEO support, link building help, or a robust startup strategy, our SEO services are customizable to best fit your business needs.
An SEO company’s objective is to help improve your website’s visibility in search engine results pages (SERPs) and drive more organic traffic to your important web pages. To do this, they often combine on-page SEO, technical SEO, and off-page SEO tactics.
A quality SEO company will help you define your SEO goals and align them to specific metrics. Then, they’ll create a custom SEO strategy based on your site’s current keyword rankings, how competitive your industry is, and your stated objectives.
AI-Driven SEO leverages artificial intelligence to analyze your website, competitors, and search trends in real time. It identifies high-impact keywords, optimizes content for user intent, and improves technical performance—helping you rank higher, attract more traffic, and stay ahead of algorithm updates with less manual effort.
At SOAP Media we specialize in a comprehensive suite of SEO services designed to elevate your digital presence, drive traffic, and grow your online sales through organic search.
Keyword Research: We identify high-value, relevant keywords that align with your business goals and your target audience’s search behavior.
On-Page SEO: From optimizing metadata and headers to improving website structure and internal linking, our on-page SEO strategies are crafted to enhance your site’s relevance and usability.
SEO Content Writing Services and Optimization: Our team creates SEO-friendly content that engages your audience and positions your brand as a trusted authority. Every piece is tailored to your content marketing strategy to ensure consistency across channels.
Link Building: We’ll help you boost your site’s authority with ethical link-building strategies.
Technical SEO: Our SEO audit service will uncover technical issues that could be holding your site back, such as broken links, crawl errors, or hidden problems within your Google Analytics configuration..
Website Maintenance Services: We’ll help you maintain your website, quickly implementing SEO and content recommendations to supercharge results. We also offer scalable managed WordPress hosting.
Local SEO: Looking to target local customers? Our Google Business Optimization, Local Citation Building, and other local SEO services will help put you on the map.
Whether you want ecommerce SEO support, link building help, or a robust startup strategy, our SEO services are customizable to best fit your business needs.
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