Merivale Vision Care - Case Study
From Foot Traffic to Web Traffic: Merivale Vision Care Sees 252% Surge with SOAP Media
SOAP Media aided Merivale Vision Care to:
- Increase New Users by 36%
- Increase Traffic Increases by 33%
- Increase Conversions By 58%
Executive Summary
Boosting Web Traffic & Conversions for Merivale Vision Care with AI-Enhanced Digital Marketing
Merivale Vision Care, a trusted Vision Care Clinin in the Ottawa region for over a decade, partnered with SOAP Media to elevate its online presence and increase sales through strategic digital marketing.
To drive measurable results, we:
- Implemented a robust, keyword-optimized SEO strategy tailored to the healthcare niche
- Leveraged AI tools for competitor research, dynamic content generation, and predictive analytics
- Developed a cost-efficient PPC campaign powered by machine learning to maximize ROI
The outcome?
Significant improvements in website traffic, higher conversion rates, and a 67% reduction in advertising costs—all while using AI to identify high-performing opportunities and optimize campaigns in real time.
Who is Merivale Vision Care?
Merivale Vision Care is a locally-owned and operated Vision Care Clinic based in Ottawa. They help clients build a healthy lifestyle through Optometry and Vision Care services. Their experts are skilled in various areas. A leader for innovative vision care in the Ottawa community since 1987. Their team is made up of passionate professionals with a love for progressive vision care.
Each one of our optometrists has a personalized approach with a shared goal of creating an innovative, welcoming, and fun environment for your vision needs.
Challenges and Objectives
For over 38 years, Mericale Vision Care has been providing services in the Ottawa area, and customers have been relying on their expertise. However, they wanted to attract more traffic to their website. The clinic was also searching for ways to turn that traffic into sales.
The Mericale Vision Care website hosts a blog page to connect and inform visitors, but it has been a struggle to maintain a schedule of updated content. Without regular posting, it was a challenge to attract new visitors to the website. They knew they needed someone with the experience and capability to implement an effective marketing strategy.
With Soap Media’s help, the clinic aimed to increase website traffic by 50 percent in six months. They also wanted to see conversions boosted by 50 percent within that time frame.
Results
Our work with Mericale Vision Care aimed to increase traffic to its website and turn that traffic into sales.
The clinic’s website attracted 123% of new users within the first six months of the campaign. Pageviews increased 104% during this time. We were also able to increase sessions for the clinic by 92% and extend the average session duration by 9.8%.
With our PPC techniques, the conversion rate for the clinic improved by 41.89%. The goals were completed with an increase of 211%, and the cost per conversion was cut by 52%. Thus, we were able to improve sales from web traffic while reducing the cost of marketing for the clinic.
After 30-days of SEO
Traffic Increases By
Up 252%
Return On Ad Spend
Up 92%
Reduced Conversion Costs
Up 67%
Clinic Sessions Increased By
Up 91%
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Have questions about hiring a Digital Marketing Agency?
Any digital marketing marketing agency worth its salt knows that the key to a successful campaign is to combine human creativity and ingenuity with cutting-edge technology. The best way to do this is by using AI.
An SEO company’s objective is to help improve your website’s visibility in search engine results pages (SERPs) and drive more organic traffic to your important web pages. To do this, they often combine on-page SEO, technical SEO, and off-page SEO tactics.
A quality SEO company will help you define your SEO goals and align them to specific metrics. Then, they’ll create a custom SEO strategy based on your site’s current keyword rankings, how competitive your industry is, and your stated objectives.
AI-Driven SEO leverages artificial intelligence to analyze your website, competitors, and search trends in real time. It identifies high-impact keywords, optimizes content for user intent, and improves technical performance—helping you rank higher, attract more traffic, and stay ahead of algorithm updates with less manual effort.
At SOAP Media we specialize in a comprehensive suite of SEO services designed to elevate your digital presence, drive traffic, and grow your online sales through organic search.
Keyword Research: We identify high-value, relevant keywords that align with your business goals and your target audience’s search behavior.
On-Page SEO: From optimizing metadata and headers to improving website structure and internal linking, our on-page SEO strategies are crafted to enhance your site’s relevance and usability.
SEO Content Writing Services and Optimization: Our team creates SEO-friendly content that engages your audience and positions your brand as a trusted authority. Every piece is tailored to your content marketing strategy to ensure consistency across channels.
Link Building: We’ll help you boost your site’s authority with ethical link-building strategies.
Technical SEO: Our SEO audit service will uncover technical issues that could be holding your site back, such as broken links, crawl errors, or hidden problems within your Google Analytics configuration..
Website Maintenance Services: We’ll help you maintain your website, quickly implementing SEO and content recommendations to supercharge results. We also offer scalable managed WordPress hosting.
Local SEO: Looking to target local customers? Our Google Business Optimization, Local Citation Building, and other local SEO services will help put you on the map.
Whether you want ecommerce SEO support, link building help, or a robust startup strategy, our SEO services are customizable to best fit your business needs.
An SEO company’s objective is to help improve your website’s visibility in search engine results pages (SERPs) and drive more organic traffic to your important web pages. To do this, they often combine on-page SEO, technical SEO, and off-page SEO tactics.
A quality SEO company will help you define your SEO goals and align them to specific metrics. Then, they’ll create a custom SEO strategy based on your site’s current keyword rankings, how competitive your industry is, and your stated objectives.
AI-Driven SEO leverages artificial intelligence to analyze your website, competitors, and search trends in real time. It identifies high-impact keywords, optimizes content for user intent, and improves technical performance—helping you rank higher, attract more traffic, and stay ahead of algorithm updates with less manual effort.
At SOAP Media we specialize in a comprehensive suite of SEO services designed to elevate your digital presence, drive traffic, and grow your online sales through organic search.
Keyword Research: We identify high-value, relevant keywords that align with your business goals and your target audience’s search behavior.
On-Page SEO: From optimizing metadata and headers to improving website structure and internal linking, our on-page SEO strategies are crafted to enhance your site’s relevance and usability.
SEO Content Writing Services and Optimization: Our team creates SEO-friendly content that engages your audience and positions your brand as a trusted authority. Every piece is tailored to your content marketing strategy to ensure consistency across channels.
Link Building: We’ll help you boost your site’s authority with ethical link-building strategies.
Technical SEO: Our SEO audit service will uncover technical issues that could be holding your site back, such as broken links, crawl errors, or hidden problems within your Google Analytics configuration..
Website Maintenance Services: We’ll help you maintain your website, quickly implementing SEO and content recommendations to supercharge results. We also offer scalable managed WordPress hosting.
Local SEO: Looking to target local customers? Our Google Business Optimization, Local Citation Building, and other local SEO services will help put you on the map.
Whether you want ecommerce SEO support, link building help, or a robust startup strategy, our SEO services are customizable to best fit your business needs.
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