Kerry Fox Family Law - A Case Study
Creating results like it's the law!
SOAP Media aided Kerry Fox Family Law to:
- Increase New Users By 51%
- Increase User Sessions By 40%
- Increase Pageviews By 50%
Executive Summary
Our work with Ottawa-based lawyer Kerry Fox focused on drawing in more targeted traffic to her website. We also wanted to see that traffic convert into clients and boost her sales.
Kerry is a highly experienced, Ottawa-based lawyer who works with clients on family law issues such as separation, divorce, and child custody. With over 10 years in her own private practice, she sought SOAP Media to help identify the best tools and techniques to boost her marketing efforts.
We developed and implemented a thorough SEO strategy to improve her site’s ranking on search engines. Our work also included removing toxic backlinks that were hindering the indexing of Kerry’s website. As a result, we were able to increase web traffic and pageviews while also enabling Kerry to sell more sessions and expand session times.
What Makes Us Stand Out
Who is Kerry Fox Family Law?
Kerry Fox is a family law attorney that works for clients in Kanata, Nepean, and West Ottawa. She offers flat-free pricing and flexible appointments, including after-hours and Saturdays.
Separation and divorce can be stressful and emotional for most people, and Kerry Fox offers a variety of services to navigate clients through the legal process. Kerry assists clients by walking them through the many facets of family law, from drawing up separation agreements to negotiating child support and child custody to property division or spousal support. With a focus on obtaining the best settlement for clients, Kerry ensures that her clients understand the court process, costs, and likelihood of success.
In Canada, family law issues can be complex. It is important to have a skilled and experienced lawyer by your side to advocate for your best interests.
Challenges and Objectives
For over 10 years, Kerry Fox has been overseeing her busy family law practice. She has worked at building up a digital presence, including writing articles for Divorce Magazine to help clients find hope in the midst of a difficult situation and attract more website visitors.
Kerry wanted to attract more targeted traffic to her site. She was looking for ways to draw in visitors that were interested in her services. The hope was that visitors would be converted into clients for her legal practice.
With SOAP Media’s help, the goal was to increase website traffic and conversions by 50% within six months. SOAP Media achieved an increase of 76%!
After 30-days of SEO
Users
Up 51.18%
511 vs 338
New Users
Up 51.81%
504 vs 332
Pages Per Session
Up 50%
3.40 vs 2.27
Total Pageviews
Up 50.94%
1,363 vs 903
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Any digital marketing marketing agency worth its salt knows that the key to a successful campaign is to combine human creativity and ingenuity with cutting-edge technology. The best way to do this is by using AI.
An SEO company’s objective is to help improve your website’s visibility in search engine results pages (SERPs) and drive more organic traffic to your important web pages. To do this, they often combine on-page SEO, technical SEO, and off-page SEO tactics.
A quality SEO company will help you define your SEO goals and align them to specific metrics. Then, they’ll create a custom SEO strategy based on your site’s current keyword rankings, how competitive your industry is, and your stated objectives.
AI-Driven SEO leverages artificial intelligence to analyze your website, competitors, and search trends in real time. It identifies high-impact keywords, optimizes content for user intent, and improves technical performance—helping you rank higher, attract more traffic, and stay ahead of algorithm updates with less manual effort.
At SOAP Media we specialize in a comprehensive suite of SEO services designed to elevate your digital presence, drive traffic, and grow your online sales through organic search.
Keyword Research: We identify high-value, relevant keywords that align with your business goals and your target audience’s search behavior.
On-Page SEO: From optimizing metadata and headers to improving website structure and internal linking, our on-page SEO strategies are crafted to enhance your site’s relevance and usability.
SEO Content Writing Services and Optimization: Our team creates SEO-friendly content that engages your audience and positions your brand as a trusted authority. Every piece is tailored to your content marketing strategy to ensure consistency across channels.
Link Building: We’ll help you boost your site’s authority with ethical link-building strategies.
Technical SEO: Our SEO audit service will uncover technical issues that could be holding your site back, such as broken links, crawl errors, or hidden problems within your Google Analytics configuration..
Website Maintenance Services: We’ll help you maintain your website, quickly implementing SEO and content recommendations to supercharge results. We also offer scalable managed WordPress hosting.
Local SEO: Looking to target local customers? Our Google Business Optimization, Local Citation Building, and other local SEO services will help put you on the map.
Whether you want ecommerce SEO support, link building help, or a robust startup strategy, our SEO services are customizable to best fit your business needs.
An SEO company’s objective is to help improve your website’s visibility in search engine results pages (SERPs) and drive more organic traffic to your important web pages. To do this, they often combine on-page SEO, technical SEO, and off-page SEO tactics.
A quality SEO company will help you define your SEO goals and align them to specific metrics. Then, they’ll create a custom SEO strategy based on your site’s current keyword rankings, how competitive your industry is, and your stated objectives.
AI-Driven SEO leverages artificial intelligence to analyze your website, competitors, and search trends in real time. It identifies high-impact keywords, optimizes content for user intent, and improves technical performance—helping you rank higher, attract more traffic, and stay ahead of algorithm updates with less manual effort.
At SOAP Media we specialize in a comprehensive suite of SEO services designed to elevate your digital presence, drive traffic, and grow your online sales through organic search.
Keyword Research: We identify high-value, relevant keywords that align with your business goals and your target audience’s search behavior.
On-Page SEO: From optimizing metadata and headers to improving website structure and internal linking, our on-page SEO strategies are crafted to enhance your site’s relevance and usability.
SEO Content Writing Services and Optimization: Our team creates SEO-friendly content that engages your audience and positions your brand as a trusted authority. Every piece is tailored to your content marketing strategy to ensure consistency across channels.
Link Building: We’ll help you boost your site’s authority with ethical link-building strategies.
Technical SEO: Our SEO audit service will uncover technical issues that could be holding your site back, such as broken links, crawl errors, or hidden problems within your Google Analytics configuration..
Website Maintenance Services: We’ll help you maintain your website, quickly implementing SEO and content recommendations to supercharge results. We also offer scalable managed WordPress hosting.
Local SEO: Looking to target local customers? Our Google Business Optimization, Local Citation Building, and other local SEO services will help put you on the map.
Whether you want ecommerce SEO support, link building help, or a robust startup strategy, our SEO services are customizable to best fit your business needs.
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