Healthy Steps Pedorthic - Case Study
56% Traffic Growth in 3 Months: Healthy Steps Pedorthic’s Digital Breakthrough with SOAP Media
SOAP Media aided Healthy Steps Pedorthic to:
- Increased Pageviews by 41%
- Increased Traffic by 33%
- Increased Conversion by 58%
Executive Summary
Soap Media partnered with Healthy Steps Pedorthic Clinic, a locally owned Ottawa-based foot care clinic, to dramatically improve its digital marketing performance. The clinic, which offers custom orthotics and nutritional services, sought to increase website traffic and sales conversions. Soap Media implemented a comprehensive strategy combining SEO, PPC advertising, and analytics.
Their efforts led to a 33% increase in traffic, a 92% rise in clinic sessions, and a 67% reduction in conversion costs. By optimizing keyword usage, refining landing pages, and leveraging tools like Hotjar and Google Analytics, Soap Media helped Healthy Steps exceed its goals and significantly boost its online presence.
Who is Healthy Steps Pedorthic?
Healthy Steps is a locally-owned and operated foot care clinic based in Ottawa. They help clients build a healthy lifestyle through pedorthic and nutrition services. Their experts are skilled in various areas, including creating custom orthotics, nutritional guidance, and meal planning. The clinic was founded in 2009 by a certified pedorthist with over 15 years of professional experience.
Thanks to its on-site laboratory, Health Steps can develop solutions on the spot and quickly make adjustments for client products. The clinic also carries reliable bracing and recovery products such as knee and ankle braces, air casts, arch supports and more.
Challenges and Objectives
For over 10 years, Healthy Steps has been providing services in the Ottawa area, and customers have been relying on their expertise. However, they wanted to attract more traffic to their website. The clinic was also searching for ways to turn that traffic into sales.
The Healthy Steps website hosts a blog page to connect and inform visitors, but it has been a struggle to maintain a schedule of updated content. Without regular posting, it was a challenge to attract new visitors to the website. They knew they needed someone with the experience and capability to implement an effective marketing strategy.
With Soap Media’s help, the clinic aimed to increase website traffic by 50 percent in six months. They also wanted to see conversions boosted by 50 percent within that time frame.
Results
Our work with Healthy Steps Pedorthic Clinic aimed to increase traffic to its website and turn that traffic into sales.
The clinic’s website attracted 61% of new users within the first six months of the campaign. Pageviews increased 70% during this time. We were also able to increase sessions for the clinic by 92% and extend the average session duration by 9.8%.
With our PPC techniques, the conversion rate for the clinic improved by 58%. The goals were achieved with a 211% increase, and the cost per conversion was reduced by 52%. Thus, we were able to improve sales from web traffic while reducing the cost of marketing for the clinic.
After 30-days of SEO
Traffic Increases By
Up 33%
New User Sessions
Up 61%
Pageviews Per Session
Up 70%
Sessions Per User
Up 7.2%
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Any digital marketing marketing agency worth its salt knows that the key to a successful campaign is to combine human creativity and ingenuity with cutting-edge technology. The best way to do this is by using AI.
An SEO company’s objective is to help improve your website’s visibility in search engine results pages (SERPs) and drive more organic traffic to your important web pages. To do this, they often combine on-page SEO, technical SEO, and off-page SEO tactics.
A quality SEO company will help you define your SEO goals and align them to specific metrics. Then, they’ll create a custom SEO strategy based on your site’s current keyword rankings, how competitive your industry is, and your stated objectives.
AI-Driven SEO leverages artificial intelligence to analyze your website, competitors, and search trends in real time. It identifies high-impact keywords, optimizes content for user intent, and improves technical performance—helping you rank higher, attract more traffic, and stay ahead of algorithm updates with less manual effort.
At SOAP Media we specialize in a comprehensive suite of SEO services designed to elevate your digital presence, drive traffic, and grow your online sales through organic search.
Keyword Research: We identify high-value, relevant keywords that align with your business goals and your target audience’s search behavior.
On-Page SEO: From optimizing metadata and headers to improving website structure and internal linking, our on-page SEO strategies are crafted to enhance your site’s relevance and usability.
SEO Content Writing Services and Optimization: Our team creates SEO-friendly content that engages your audience and positions your brand as a trusted authority. Every piece is tailored to your content marketing strategy to ensure consistency across channels.
Link Building: We’ll help you boost your site’s authority with ethical link-building strategies.
Technical SEO: Our SEO audit service will uncover technical issues that could be holding your site back, such as broken links, crawl errors, or hidden problems within your Google Analytics configuration..
Website Maintenance Services: We’ll help you maintain your website, quickly implementing SEO and content recommendations to supercharge results. We also offer scalable managed WordPress hosting.
Local SEO: Looking to target local customers? Our Google Business Optimization, Local Citation Building, and other local SEO services will help put you on the map.
Whether you want ecommerce SEO support, link building help, or a robust startup strategy, our SEO services are customizable to best fit your business needs.
An SEO company’s objective is to help improve your website’s visibility in search engine results pages (SERPs) and drive more organic traffic to your important web pages. To do this, they often combine on-page SEO, technical SEO, and off-page SEO tactics.
A quality SEO company will help you define your SEO goals and align them to specific metrics. Then, they’ll create a custom SEO strategy based on your site’s current keyword rankings, how competitive your industry is, and your stated objectives.
AI-Driven SEO leverages artificial intelligence to analyze your website, competitors, and search trends in real time. It identifies high-impact keywords, optimizes content for user intent, and improves technical performance—helping you rank higher, attract more traffic, and stay ahead of algorithm updates with less manual effort.
At SOAP Media we specialize in a comprehensive suite of SEO services designed to elevate your digital presence, drive traffic, and grow your online sales through organic search.
Keyword Research: We identify high-value, relevant keywords that align with your business goals and your target audience’s search behavior.
On-Page SEO: From optimizing metadata and headers to improving website structure and internal linking, our on-page SEO strategies are crafted to enhance your site’s relevance and usability.
SEO Content Writing Services and Optimization: Our team creates SEO-friendly content that engages your audience and positions your brand as a trusted authority. Every piece is tailored to your content marketing strategy to ensure consistency across channels.
Link Building: We’ll help you boost your site’s authority with ethical link-building strategies.
Technical SEO: Our SEO audit service will uncover technical issues that could be holding your site back, such as broken links, crawl errors, or hidden problems within your Google Analytics configuration..
Website Maintenance Services: We’ll help you maintain your website, quickly implementing SEO and content recommendations to supercharge results. We also offer scalable managed WordPress hosting.
Local SEO: Looking to target local customers? Our Google Business Optimization, Local Citation Building, and other local SEO services will help put you on the map.
Whether you want ecommerce SEO support, link building help, or a robust startup strategy, our SEO services are customizable to best fit your business needs.
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