DewDrop Home Services - Case Study

Increased Traffic Conversions By 96%

SOAP Media aided DewDrop Home Services Inc. to:

Increased Active Users by 93%
Increased Traffic by 85%
Increased Conversion by 96%

Get started with a Strategy Call

Executive Summary

SOAP Media established a strategic partnership with DewDrop Home Services Inc., a locally owned and operated window and eavestrough cleaning company based in Toronto, to dramatically elevate its digital marketing performance. Recognized as a trusted provider of high-quality exterior maintenance services across the Greater Toronto Area, DewDrop Home Services Inc. sought to maximize its digital footprint, capture a higher volume of qualified service inquiries, and solidify its competitive advantage within the regional home services sector. To achieve these objectives, SOAP Media designed and executed a multi-faceted digital strategy combining advanced Search Engine Optimization (SEO), high-converting Pay-Per-Click (PPC) advertising campaigns, and sophisticated data analytics.

This comprehensive approach yielded extraordinary growth, delivering a 93% increase in active users, an 85% rise in overall website traffic, and a 96% surge in total conversions. By implementing targeted long-tail keyword optimization, enhancing post-click landing page experiences, and leveraging robust behavioral and performance tracking tools like Hotjar and Google Analytics, SOAP Media successfully empowered DewDrop Home Services Inc. to surpass its growth benchmarks and substantially expand its market share within the highly competitive Toronto home services landscape.

Listen to Patrick discuss his experience with SOAP Media

Play Video

DewDrop Home Services Inc 2

Who is DewDrop Home Services Inc.?

Patrick Hood
Founder Of DewDrop

Patrick Hood originally started with CollegePro in 2009 where he learned the home services industry and worked in it for five years. He was a top 10 franchisee in North America while completing his degree at Western University. In 2017 he re-entered the industry and founded DewDrop. Since then he and his team have built it into one of the top home services businesses in the GTA.

Cristian Williams
Production Manager

Responsible for overseeing the operations of the business, Cristian joined the team in 2021. He quickly become a core part of the team at DewDrop, demonstrating excellent leadership ability. Originally working towards becoming a pastor, he loves helping others and ensuring that he is of outstanding service.

Get started with a Strategy Call

dew_logo-300x108

DewDrop

Home Services

Untitled (500 x 120 px)

Exceptional team of Amy, Ricky and Robert provided excellent exterior home washing, eaves trough cleaning and window washing on our home. They worked very well as a team, were extremely professional and courteous. They were hard working, conscientious and paid attention to detail at all times. Very pleased with their work.

Challenges and Objectives

For over 17 years, DewDrop Home Services has been serving homeowners and businesses across the Greater Toronto Area, earning a strong reputation for dependable window cleaning, eavestrough cleaning, and pressure washing solutions. As competition in the GTA home detailing industry continued to grow, the company recognized the need to attract more website traffic and convert that interest into new service calls, property cleanings, and maintenance bookings.

With SOAP Media’s support, DewDrop Home Services set ambitious goals: increase website traffic by 100% within twelve months and boost conversions by an additional 100% in the same timeframe. The mission was clear—strengthen their digital presence and secure more qualified leads in Oakville, Mississauga, and Milton’s competitive home care landscape.

DewDrop Home Services Inc 5

Results

Our work with DewDrop Home Services focused on increasing website traffic and converting that traffic into high‑quality heating and cooling service leads across Toronto’s competitive home cleaning industry.

Within the first six months of the campaign, the company’s website attracted 93% more new users. Pageviews rose by 73%, overall traffic increased by 85%, and the average session duration grew by 22.4%—clear indicators that prospective customers were engaging more meaningfully with the brand.
Through strategic PPC management, the conversion rate improved by 85%.

Overall goals were exceeded with a 96% increase in total conversions, while the cost per conversion dropped by 52%. As a result, DewDrop Home Services generated more service inquiries while significantly reducing marketing costs, strengthening its position in the Toronto Home Cleaning market.

After 30-days of SEO

Traffic Increases By

Up 85%

New User Sessions

Up 93%

Pageviews Per Session

Up 73%

Sessions Durations

Up 22%

Our Playbook in Action: Client Case Studies

National Police Federation - A Case Study

To support the National Police Federation’s launch, we built a high-performance, mobile-friendly website and crafted a secure digital strategy that didn’t rely on social media. With many members avoiding platforms like Facebook and LinkedIn for privacy reasons, we focused on scalable, AI-powered communication tailored to their unique needs.

SERVICES PROVIDED

SEO/AI•Google Ads Management•Facebook Ads Management•Social Media Management•Website Design & Development•Reporting•Reputation Management•Content Marketing•CRM•Email Marketing & Automation

Read the Full Case Study

Ottawa Diamond Flooring - A Case Study

To support Ottawa Diamond Flooring’s rapid growth and long-term success, we created a holistic digital marketing strategy that included SEO, content creation, PPC ads, lead generation, and customer journey mapping. By embedding ourselves in their team, we helped scale their marketing and elevate their brand as a trusted industry leader.

SERVICES PROVIDED

SEO/AI•Google Ads Management•Facebook Ads Management•Social Media Management•Website Design & Development•Reporting•Reputation Management•Content Marketing•Email Marketing & Automation

Read the Full Case Study

What Our Clients Say About Us

      EXCELLENT  
   Based on 73 reviews 
    
 
 
 
   
 
 
      Posted on Google  
   
   Roy 
 6 September 2026
 
 
 Trustindex verifies that the original source of the review is Google. The SOAP Media team was great to work with. They helped us grow our service based business and were on top of everything the whole way through. Would recommend them without a doubt  looking forward to working with them again next year!
  
 
     Posted on Google  
   
   Chris Robertson 
 18 June 2026
 
 
 Trustindex verifies that the original source of the review is Google. Absolutely incredible. Started by meeting Jesse and he explained to me their approach and what they do. I personally have very little understanding of the marketing world and just gave their team the reigns. Jesse introduced us to Kristian who has been so professional and on top of things. They are constantly checking in, making adjustments and looking for feedback. We have worked with many marketing companies and this is hands down the best company I have ever seen. Truly outstanding work fellas, looking forward to continuing to grow our business with you guys. I will refer anyone who asks to you guys and have already done so!
  
 
     Posted on Google  
   
   David Freire 
 3 June 2026
 
 
 Trustindex verifies that the original source of the review is Google. I honestly cannot say enough good things about Jesse, Kristian, and the entire team at Soap Media. From start to finish, the professionalism, creativity, communication, and dedication have been absolutely top-tier.

Since working with them, they have completely elevated the online presence of my business, E.N. Contracting & Disposals. The quality of the content, marketing strategies, and attention to detail have truly helped my business grow and stand out. Jesse and Kristian genuinely care about their clients and treat your business like it’s their own.

What makes this even more incredible is that they are also doing an amazing job for my wife’s company, Clean Away Cleaning Services. Watching both of our businesses grow with their help has been such an amazing experience.

I’m beyond grateful that our paths crossed. Good people are hard to find, and Jesse, Kristian, and the entire Soap Media team are the real deal. Their work ethic, creativity, and passion for helping businesses succeed truly shows in everything they do.

If you are looking for a media/marketing company that is reliable, talented, professional, and delivers real results, Soap Media is the company you want in your corner.

Thank you again to Jesse, Kristian, and the whole Soap Media team for everything you do. Highly, highly recommend!
  
 
     Posted on Google  
   
   Almin 
 22 May 2026
 
 
 Trustindex verifies that the original source of the review is Google. Great customer experience, really professional team of people
  
 
     Posted on Google  
   
   Matthew Verslycken 
 31 March 2026
 
 
 Trustindex verifies that the original source of the review is Google. We worked with SOAP Media on SEO and paid campaigns, including Google Ads and Meta. Jesse and the team are professional, responsive, and clear in how they communicate performance and results.

They bring a solid understanding of digital marketing and lead generation, and we appreciated the support they provided.
  
 
     Posted on Google  
   
   Blue Jay ProWash 
 26 March 2026
 
 
 Trustindex verifies that the original source of the review is Google. Our business is growing with big thanks  to soap team Jessee and Kristian are taking great care of us. I love the monthly reports and the fact that I can get our manager on the phone within the next few days to talk details and gameplay. thank you you guys are fantastic. It is really hard to see if SCO company is producing and doing great work and we’ve had some bad experiences before but so Media is fantastic. Cheers
  
 
     Posted on Google  
   
   DN Masonry 
 17 February 2026
 
 
 Trustindex verifies that the original source of the review is Google. Soap media has been incredible in helping us grow an online presence and generating leads. From help with SEO, ranking us on google with key terms, runnings ads and so much more. I’m just one year we went from maybe 2-3 leads a week now 10-15 during peak season. Jesse is great. very transparent on everything they do and the progress we’ve made. Our account manger, Kristain is amazing. He’s always quick to help with any questions or changes I want done. We would definitely recommend soap media to any company. It’s a no brainer, the investment pays for itself.
  
 
     Posted on Google  
   
   TKW Pressure Washing Plus 
 12 February 2026
 
 
 Trustindex verifies that the original source of the review is Google. I cannot recommend Soap Media enough! I was referred to them by someone else and I am very pleased with their services. I started with them first building my website, them moved to Google Ads. Within a week I landed one of my biggest clients. They have also been working on my SEO as well. With their help, in my first year with them TKW doubled the previous year in revenue. If the pace keeps on the growth pattern, we will be tripling last year!

Beyond the money, something I take VERY serious and judge a company by is COMMUNICATION! I tried other agencies before them and I had to constantly call or email and wait days for an answer. With Jesse and Dan, I have a response either by call or email within a few hours.

PS: sorry to the other companies in my area. I will not share with them who I use.
  
 
     Posted on Google  
   
   H2O Brothers 
 25 November 2025
 
 
 Trustindex verifies that the original source of the review is Google. We’ve really enjoyed working with Soap Media. Since partnering with them, we’ve seen significant growth in our Google Ads performance. Highly recommend Soap Media to anyone looking to scale their advertising
  
 
     Posted on Google  
   
   Daniel Adelberg 
 11 April 2025
 
 
 Trustindex verifies that the original source of the review is Google. Great experience working with SOAP media for the last 6 months. They’ve helped my business with our SEO, facebook and google ads. Could not recommend them more!
  
 
     Posted on Google  
   
   Mike Wiens 
 30 January 2025
 
 
 Trustindex verifies that the original source of the review is Google. The SEO performance was poor at our Great Canadian Oil Change shop.  Using their various techniques, SOAP improved our organic search results dramatically.  I recommend Jesse, Keith and the SOAP team anytime.
  
 
     Posted on Google  
   
   Mitch Robinson 
 29 October 2024
 
 
 Trustindex verifies that the original source of the review is Google. I just wanted to take the time to thank Jesse, Kerem and the rest of the team at SOAP Media for the last 6 months of booming business.

From start to finish their client experience was well tailored and seamless. Communication was always open and consistent and very friendly. On top of being great people to work with, they are undoubtedly experts in their field.

They optimized everything in a fraction of time it would’ve taken me to just research how do it poorly. All implementations moving forward were quick and effective and full service from website changes to keyword management for both PPC and SEO.

When it comes to SEO especially as a small business it’s daunting mainly because it’s never cheap but you also don’t get immediate results, that’s just the nature of it. From the start of SEO implementations they were able to display and show the significant progress we were making the whole way which took all the ambiguity and anxiety out of it.

Overall these guys are a great choice for full house marketing services and we highly recommend and we will be using there services moving forward.

P.S I own a small painting company and we have almost tripled revenue since signing on with SOAP. Aiming to hit 7figs next year with the help of this team.

Also, I graduated with a major in marketing so I understand everything they’re doing with great detail but managing this facet of my business with the rest isn’t optimal for tripling revenue.

Thanks again SOAP
  
 
     Posted on Google  
   
   Stewart Roofing Ottawa 
 18 October 2024
 
 
 Trustindex verifies that the original source of the review is Google. Absolutely endorse this team. Great communication, great response time, great results. Monthly reports on Google analytics we feel very connected to our website and it’s performance and results.
  
 
     Posted on Google  
   
   Landon Teranski 
 31 July 2024
 
 
 Trustindex verifies that the original source of the review is Google. Collaborating with Jesse and the Soap Media team was a seamless and hassle-free experience. From the very beginning, their excellent communication and meticulous attention to customer needs stood out. The range of services they provide is extremely valuable for both startups and established businesses like ours. While our engagement with Soap Media was brief and we didn’t achieve the desired results we we're expecting, it’s important to note that every business and situation is unique. I highly recommend reaching out to Soap Media to see how they can help your business.
  
 
     Posted on Google  
   
   Meghan van der Heyden 
 21 June 2024
 
 
 Trustindex verifies that the original source of the review is Google. Our organization needed to optimize its Google Analytics, SEO, PPC (Google Adwords), and revamp our website. Since day 1, we've been in great hands with the SOAP team: Jesse, Kerem, Abe, Jeff, and Chris. Huge shoutout to Saba for her help in developing our website too!

The overall experience has been great: the communication and guidance throughout the process have been fantastic.

We have taken off exponentially since partnering with SOAP and we look forward to our continued collaboration!
  
 
     Posted on Google  
   
   Mychael Mondala 
 6 June 2024
 
 
 Trustindex verifies that the original source of the review is Google. Been working with Jesse and Keith for a few months and am having a great experience! Super happy with the results each month and look forward to working with them in the future! Would highly recommend!!
  
 
     Posted on Google  
   
   Nathan Smith 
 24 April 2024
 
 
 Trustindex verifies that the original source of the review is Google. Sunset Docks Muskoka hired Soap Media not really believing in SCO, and not sure about how effective google and Facebook ads would be. Soap Media blew us away as a one stop shop for everything. From tuning up our website, getting us ranked higher for all our key products, creating ads that are professional, and most of all generating qualified leads for a reasonable investment. Lastly we appreciate the speed of communication from each team on our file. Thanks again.
  
 
     Posted on Google  
   
   kieran stewart 
 16 April 2024
 
 
 Trustindex verifies that the original source of the review is Google. Jesse and the team at Soap Media have been a pleasure to work with. From the start they take the time to understand the business and provide a detailed roadmap to success. I came with high expectations and they have delivered results

Keep up the great work guys

Kieran Stewart
  
 
     Posted on Google  
   
   AutoCore Customs 
 8 April 2024
 
 
 Trustindex verifies that the original source of the review is Google. Working with Jesse and the Soap Media team has been an overall great experience! Their expertise in SEO and PPC, including Google and Meta platforms, has significantly boosted our online presence. Thanks to their strategic approach and diligent efforts, our website traffic has seen remarkable growth, resulting in increased leads and conversions. Their dedication to understanding our business goals and delivering tailored solutions sets them apart. We highly recommend Soap Media for anyone seeking top-notch digital marketing services. Five stars all the way
  
 
     Posted on Google  
   
   Platinum Naturals 
 26 March 2024
 
 
 Trustindex verifies that the original source of the review is Google. Our experience with Jesse, Hannah, and the entire SOAP team has been great! From the moment we partnered with them for our SEO and PPC needs, they've shown unparalleled dedication and expertise. Not only have they delivered results, but they've also been there every step of the way, guiding us through the whole process.

One of the things that we appreciate the most about SOAP is their communication. They're always quick and proactive to respond, making it feel like they're an integral part of our own team. Highly recommended to anyone seeking top-notch digital marketing services!

- The Platinum Naturals Team
  
 
     Posted on Google  
   
   Chrystal Hanson | Brilliant Brothers 
 28 February 2024
 
 
 Trustindex verifies that the original source of the review is Google. Absolutely phenomenal service.
Jesse, Ed and Kerem know their stuff.
If you are looking for SEO, Ads, and/or Website Building - these are your guys.
  
 
     Posted on Google  
   
   Monica Wong 
 21 February 2024
 
 
 Trustindex verifies that the original source of the review is Google. Fabric Design Treasures has been  with Soap Media Inc. for two (2) years.  They are experts and a knowledgeable company in SEO and digital marketing. Jesse has diligently provided FDT excellent service.
  
 
     Posted on Google  
   
   Jeff Quigley 
 19 January 2024
 
 
 Trustindex verifies that the original source of the review is Google. I've had the pleasure of knowing Jesse and his team at Soap Media for a few years, and I recently had the opportunity to hire them for SEO services for our SFR Distillery & Lounge website. The results were outstanding! Jesse's team demonstrated unmatched expertise, delivering a tailored strategy that significantly boosted our online visibility. Their dedication, attention to detail, and transparent communication made the entire process seamless. If you're looking for top-notch SEO, I highly recommend Soap Media – they exceeded our expectations!

Jeff Quigley
Brand Manager
Stratford-Fox Run (SFR) Group of Companies
  
 
     Posted on Google  
   
   Farmer's Pick 
 21 December 2023
 
 
 Trustindex verifies that the original source of the review is Google. Jesse and his team were incredible. They looked at how we were doing things, did their due deligence, made their recommendations, executed their recommendations and saw immediate results. I would have no probelm recommending SOAP Media. Alfonso from Farmer's Pick.
  
 
     Posted on Google  
   
   M. Michelle Nadon 
 14 December 2023
 
 
 Trustindex verifies that the original source of the review is Google. Incredibly helpful (and thorough!) audit; excellent, well-founded recommendations, business etiquette outstanding; business knowledge completely current; state of the art delivery -- what's not to love??? Invest in Soap Media: they're the real deal.
  
 
     Posted on Google  
   
   lizanne hart 
 24 August 2023
 
 
 Trustindex verifies that the original source of the review is Google. A big thank you from Millwards Consignment Furnishing & Decor to The Soap Media Team for all of the great work that has substantially improved our SEO standing and enhanced our social media presence! Your expertise and personal service is greatly appreciated!
  
 
     Posted on Google  
   
   Chris Hastings 
 1 June 2023
 
 
 Trustindex verifies that the original source of the review is Google. Jesse was amazing at helping me carve a strong path forward with my dj website here in Calgary.  Kind and patient along the way, I feel I am more than set up for success as I grow my small business.  Thanks SOAP!
  
 
     Posted on Google  
   
   Noah Firestone 
 28 May 2023
 
 
 Trustindex verifies that the original source of the review is Google. Very happy with Soap Media.  Their high level of service and prompt communication makes me feel that the digital marketing needs of my company are being very well taken care of.
  
 
     Posted on Google  
   
   Adam Brierley 
 10 February 2023
 
 
 Trustindex verifies that the original source of the review is Google. Jesse and the team at SOAP Media did an excellent job preparing a video for us with the Ontario Digital Transformation Grant and setting up our social media integrations. We were completely out of our depth without them!
  
 
     Posted on Google  
   
   Peter Pankins 
 9 February 2023
 
 
 Trustindex verifies that the original source of the review is Google. The Soap Media team were very helpful in providing insights on our SEO, website optimisation and content gaps. They go above and beyond to provide the support you need and impacting you're looking for. Thank you Jesse for your consistent communication and for sharing your expertise.
  
 
     Posted on Google  
   
   Alexander Kravis 
 8 January 2023
 
 
 Trustindex verifies that the original source of the review is Google. Excellent team from SOAP media! The onboarding process was extremely efficient, but most importantly we felt that SOAP media really understood our core business model and how to best apply modern marketing techniques to showcase our business. We put together a campaign involving videography, and online Meta ads which really stood out. World class content and advertising management.
  
 
 
  
 
   Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

Andy Wild - Brilliant Brothers

Andy Wild - Brilliant Brothers

Play Video

Patrick Hood - DewDrop

video-thumbnail-2

Play Video

Noah Firestone - FIRESTONE Restoration

video-thumbnail-1

Play Video

We help businesses of all sizes

SEO Audit & AI Visibility Tool + Simple, Affordable SEO / GEO Toolset...

Enter a URL address and get a Free Website Analysis in 30 seconds!

Have questions about hiring a Digital Marketing Agency?

Any digital marketing marketing agency worth its salt knows that the key to a successful campaign is to combine human creativity and ingenuity with cutting-edge technology. The best way to do this is by using AI.

What Does an SEO Agency Do?

An SEO company’s objective is to help improve your website’s visibility in search engine results pages (SERPs) and drive more organic traffic to your important web pages. To do this, they often combine on-page SEO, technical SEO, and off-page SEO tactics.

A quality SEO company will help you define your SEO goals and align them to specific metrics. Then, they’ll create a custom SEO strategy based on your site’s current keyword rankings, how competitive your industry is, and your stated objectives.

What Does an AI-Driven SEO Work?

AI-Driven SEO leverages artificial intelligence to analyze your website, competitors, and search trends in real time. It identifies high-impact keywords, optimizes content for user intent, and improves technical performance—helping you rank higher, attract more traffic, and stay ahead of algorithm updates with less manual effort.

What SEO Services Do You Offer?

At SOAP Media we specialize in a comprehensive suite of SEO services designed to elevate your digital presence, drive traffic, and grow your online sales through organic search.

Keyword Research: We identify high-value, relevant keywords that align with your business goals and your target audience’s search behavior.

On-Page SEO: From optimizing metadata and headers to improving website structure and internal linking, our on-page SEO strategies are crafted to enhance your site’s relevance and usability.

SEO Content Writing Services and Optimization: Our team creates SEO-friendly content that engages your audience and positions your brand as a trusted authority. Every piece is tailored to your content marketing strategy to ensure consistency across channels.

Link Building: We’ll help you boost your site’s authority with ethical link-building strategies.

Technical SEO: Our SEO audit service will uncover technical issues that could be holding your site back, such as broken links, crawl errors, or hidden problems within your Google Analytics configuration..

Website Maintenance Services: We’ll help you maintain your website, quickly implementing SEO and content recommendations to supercharge results. We also offer scalable managed WordPress hosting.

Local SEO: Looking to target local customers? Our Google Business Optimization, Local Citation Building, and other local SEO services will help put you on the map.

Whether you want ecommerce SEO support, link building help, or a robust startup strategy, our SEO services are customizable to best fit your business needs.

What Does an SEO Agency Do?

An SEO company’s objective is to help improve your website’s visibility in search engine results pages (SERPs) and drive more organic traffic to your important web pages. To do this, they often combine on-page SEO, technical SEO, and off-page SEO tactics.

A quality SEO company will help you define your SEO goals and align them to specific metrics. Then, they’ll create a custom SEO strategy based on your site’s current keyword rankings, how competitive your industry is, and your stated objectives.

What Does an AI-Driven SEO Work?

AI-Driven SEO leverages artificial intelligence to analyze your website, competitors, and search trends in real time. It identifies high-impact keywords, optimizes content for user intent, and improves technical performance—helping you rank higher, attract more traffic, and stay ahead of algorithm updates with less manual effort.

What SEO Services Do You Offer?

At SOAP Media we specialize in a comprehensive suite of SEO services designed to elevate your digital presence, drive traffic, and grow your online sales through organic search.

Keyword Research: We identify high-value, relevant keywords that align with your business goals and your target audience’s search behavior.

On-Page SEO: From optimizing metadata and headers to improving website structure and internal linking, our on-page SEO strategies are crafted to enhance your site’s relevance and usability.

SEO Content Writing Services and Optimization: Our team creates SEO-friendly content that engages your audience and positions your brand as a trusted authority. Every piece is tailored to your content marketing strategy to ensure consistency across channels.

Link Building: We’ll help you boost your site’s authority with ethical link-building strategies.

Technical SEO: Our SEO audit service will uncover technical issues that could be holding your site back, such as broken links, crawl errors, or hidden problems within your Google Analytics configuration..

Website Maintenance Services: We’ll help you maintain your website, quickly implementing SEO and content recommendations to supercharge results. We also offer scalable managed WordPress hosting.

Local SEO: Looking to target local customers? Our Google Business Optimization, Local Citation Building, and other local SEO services will help put you on the map.

Whether you want ecommerce SEO support, link building help, or a robust startup strategy, our SEO services are customizable to best fit your business needs.

Ready to Future-Proof Your Search Strategy?

Book a Strategy Session with Jesse Today.

jesse_2026