Aquality Plumbing & Heating - Case Study
Increased The Traffic Conversion Rate By 251%
SOAP Media aided Aquality Plumbing & Heating to:
- Increased Active Users by 68%
- Increased Website Traffic by 89%
Executive Summary
SOAP Media partnered with Aquality Plumbing & Heating, a Calgary-based plumbing and heating company, to significantly elevate its digital marketing performance. As a trusted provider of residential and commercial Plumbing & Heating services across Calgary, the company aimed to increase website traffic, generate more qualified service inquiries, and strengthen its competitive position within the region’s Plumbing & Heating industry. SOAP Media implemented a comprehensive strategy that combined SEO, PPC advertising, and advanced analytics.
This strategy produced a 68% increase in Active Users, a 89% rise in Traffic, and a 251% increase in Conversions. Through targeted keyword optimization, improved landing page experiences, and the use of tools such as Hotjar and Google Analytics, SOAP Media helped Aquality Plumbing & Heating exceed its goals and substantially expand its online presence in the Calgary region.
Who is Aquality Plumbing & Heating Inc.?
Trained Experts
Quality service is the backbone of what we do. All of our technicians are experts and will ensure your plumbing and heating is done properly so you can enjoy your home knowing that the work we did was a quality job.
Challenges and Objectives
- Traffic Growth: Implement targeted SEO and PPC strategies to increase organic and paid website traffic by 100%.
- Conversion Optimization: Refine the user experience (UX) and calls-to-action (CTAs) to boost lead conversion rates by an additional 100%.
- Market Dominance: Strengthen their digital footprint to secure more qualified leads within Calgary's competitive plumbing and heating landscape.
Results
- Audience Growth: New users increased by 68%, while overall website traffic grew by 89%.
- Deep Engagement: Pageviews doubled with a 102% increase, and average session duration rose by 65.8%, proving that users were actively exploring Aquality's transparent pricing and service options.
- Conversion Excellence: Through strategic PPC management, the conversion rate skyrocketed by 251%.
- Bottom-Line Impact: Total conversions rose by 93%, all while the cost per conversion was slashed by 56%.
After 30-days of SEO
Traffic Increases By
Up 89%
New User Sessions
Up 42%
Pageviews Per Session
Up 102%
Sessions Durations
Up 65.8%
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Have questions about hiring a Digital Marketing Agency?
Any digital marketing marketing agency worth its salt knows that the key to a successful campaign is to combine human creativity and ingenuity with cutting-edge technology. The best way to do this is by using AI.
An SEO company’s objective is to help improve your website’s visibility in search engine results pages (SERPs) and drive more organic traffic to your important web pages. To do this, they often combine on-page SEO, technical SEO, and off-page SEO tactics.
A quality SEO company will help you define your SEO goals and align them to specific metrics. Then, they’ll create a custom SEO strategy based on your site’s current keyword rankings, how competitive your industry is, and your stated objectives.
AI-Driven SEO leverages artificial intelligence to analyze your website, competitors, and search trends in real time. It identifies high-impact keywords, optimizes content for user intent, and improves technical performance—helping you rank higher, attract more traffic, and stay ahead of algorithm updates with less manual effort.
At SOAP Media we specialize in a comprehensive suite of SEO services designed to elevate your digital presence, drive traffic, and grow your online sales through organic search.
Keyword Research: We identify high-value, relevant keywords that align with your business goals and your target audience’s search behavior.
On-Page SEO: From optimizing metadata and headers to improving website structure and internal linking, our on-page SEO strategies are crafted to enhance your site’s relevance and usability.
SEO Content Writing Services and Optimization: Our team creates SEO-friendly content that engages your audience and positions your brand as a trusted authority. Every piece is tailored to your content marketing strategy to ensure consistency across channels.
Link Building: We’ll help you boost your site’s authority with ethical link-building strategies.
Technical SEO: Our SEO audit service will uncover technical issues that could be holding your site back, such as broken links, crawl errors, or hidden problems within your Google Analytics configuration..
Website Maintenance Services: We’ll help you maintain your website, quickly implementing SEO and content recommendations to supercharge results. We also offer scalable managed WordPress hosting.
Local SEO: Looking to target local customers? Our Google Business Optimization, Local Citation Building, and other local SEO services will help put you on the map.
Whether you want ecommerce SEO support, link building help, or a robust startup strategy, our SEO services are customizable to best fit your business needs.
An SEO company’s objective is to help improve your website’s visibility in search engine results pages (SERPs) and drive more organic traffic to your important web pages. To do this, they often combine on-page SEO, technical SEO, and off-page SEO tactics.
A quality SEO company will help you define your SEO goals and align them to specific metrics. Then, they’ll create a custom SEO strategy based on your site’s current keyword rankings, how competitive your industry is, and your stated objectives.
AI-Driven SEO leverages artificial intelligence to analyze your website, competitors, and search trends in real time. It identifies high-impact keywords, optimizes content for user intent, and improves technical performance—helping you rank higher, attract more traffic, and stay ahead of algorithm updates with less manual effort.
At SOAP Media we specialize in a comprehensive suite of SEO services designed to elevate your digital presence, drive traffic, and grow your online sales through organic search.
Keyword Research: We identify high-value, relevant keywords that align with your business goals and your target audience’s search behavior.
On-Page SEO: From optimizing metadata and headers to improving website structure and internal linking, our on-page SEO strategies are crafted to enhance your site’s relevance and usability.
SEO Content Writing Services and Optimization: Our team creates SEO-friendly content that engages your audience and positions your brand as a trusted authority. Every piece is tailored to your content marketing strategy to ensure consistency across channels.
Link Building: We’ll help you boost your site’s authority with ethical link-building strategies.
Technical SEO: Our SEO audit service will uncover technical issues that could be holding your site back, such as broken links, crawl errors, or hidden problems within your Google Analytics configuration..
Website Maintenance Services: We’ll help you maintain your website, quickly implementing SEO and content recommendations to supercharge results. We also offer scalable managed WordPress hosting.
Local SEO: Looking to target local customers? Our Google Business Optimization, Local Citation Building, and other local SEO services will help put you on the map.
Whether you want ecommerce SEO support, link building help, or a robust startup strategy, our SEO services are customizable to best fit your business needs.
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