Advanced HVAC - Case Study
Increased Traffic Conversions By 126%
SOAP Media aided Advanced HVAC to:
- Increased Active Users by 67%
- Increased Traffic by 175%
- Increased Conversion by 126%
Executive Summary
SOAP Media partnered with Advanced HVAC, a locally owned Ottawa-based heating and cooling company, to significantly elevate its digital marketing performance. As a trusted provider of residential and commercial HVAC services across Ottawa, the company aimed to increase website traffic, generate more qualified service inquiries, and strengthen its competitive position within the region’s HVAC industry. SOAP Media implemented a comprehensive strategy that combined SEO, PPC advertising, and advanced analytics.
This strategy produced a 67% increase in Active Users, a 175% rise in Traffic, and a 126% increase in Conversions. Through targeted keyword optimization, improved landing page experiences, and the use of tools such as Hotjar and Google Analytics, SOAP Media helped Advanced HVAC exceed its goals and substantially expand its online presence in the Ottawa HVAC market.
Who is Advanced HVAC Inc.?
Advanced HVAC Inc. is a local, family-operated heating and cooling company based in Ottawa. Founded in 2007 by brothers David and Martin Laplante, the business has grown from a modest family venture into a prominent medium-sized contractor serving both residential and commercial clients across the Ottawa region, including Nepean, Kanata, and Barrhaven.
- Services: They specialize in the installation, repair, and maintenance of furnaces, air conditioners, heat pumps, boilers, and hot water tanks.
- Availability: Known for their 24/7 emergency service, 365 days a year.
- Reputation: The company maintains an A+ accreditation with the Better Business Bureau (BBB) and has a high Google rating of 4.8 based on over 700 reviews.
Advanced
HVAC
Good service with a positive attitude ! They are honest and they don't have unethical contracts like some of their competition. A+
Challenges and Objectives
For more than 19 years, Advanced HVAC has been serving homeowners and businesses across Ottawa, earning a strong reputation for dependable heating, cooling, and indoor air‑quality solutions. As competition in the Ottawa HVAC industry continued to grow, the company recognized the need to attract more website traffic and convert that interest into new service calls, maintenance bookings, and system installations.
With SOAP Media’s support, Advanced HVAC set ambitious goals: increase website traffic by 100% within six months and boost conversions by an additional 100% in the same timeframe. The mission was clear—strengthen their digital presence and secure more qualified leads in Ottawa’s competitive HVAC landscape.
Results
Our work with Advanced HVAC focused on increasing website traffic and converting that traffic into high‑quality heating and cooling service leads across Ottawa’s competitive HVAC industry.
Within the first six months of the campaign, the company’s website attracted 67% more new users. Pageviews rose by 82%, overall traffic increased by 175%, and the average session duration grew by 9.8%—clear indicators that prospective customers were engaging more meaningfully with the brand.
Through strategic PPC management, the conversion rate improved by 68%.
Overall goals were exceeded with a 126% increase in total conversions, while the cost per conversion dropped by 45%. As a result, Advanced HVAC generated more service inquiries while significantly reducing marketing costs, strengthening its position in the Ottawa HVAC market.
After 30-days of SEO
Traffic Increases By
Up 175%
New User Sessions
Up 67%
Pageviews Per Session
Up 82%
Sessions Durations
Up 9.8%
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Have questions about hiring a Digital Marketing Agency?
Any digital marketing marketing agency worth its salt knows that the key to a successful campaign is to combine human creativity and ingenuity with cutting-edge technology. The best way to do this is by using AI.
An SEO company’s objective is to help improve your website’s visibility in search engine results pages (SERPs) and drive more organic traffic to your important web pages. To do this, they often combine on-page SEO, technical SEO, and off-page SEO tactics.
A quality SEO company will help you define your SEO goals and align them to specific metrics. Then, they’ll create a custom SEO strategy based on your site’s current keyword rankings, how competitive your industry is, and your stated objectives.
AI-Driven SEO leverages artificial intelligence to analyze your website, competitors, and search trends in real time. It identifies high-impact keywords, optimizes content for user intent, and improves technical performance—helping you rank higher, attract more traffic, and stay ahead of algorithm updates with less manual effort.
At SOAP Media we specialize in a comprehensive suite of SEO services designed to elevate your digital presence, drive traffic, and grow your online sales through organic search.
Keyword Research: We identify high-value, relevant keywords that align with your business goals and your target audience’s search behavior.
On-Page SEO: From optimizing metadata and headers to improving website structure and internal linking, our on-page SEO strategies are crafted to enhance your site’s relevance and usability.
SEO Content Writing Services and Optimization: Our team creates SEO-friendly content that engages your audience and positions your brand as a trusted authority. Every piece is tailored to your content marketing strategy to ensure consistency across channels.
Link Building: We’ll help you boost your site’s authority with ethical link-building strategies.
Technical SEO: Our SEO audit service will uncover technical issues that could be holding your site back, such as broken links, crawl errors, or hidden problems within your Google Analytics configuration..
Website Maintenance Services: We’ll help you maintain your website, quickly implementing SEO and content recommendations to supercharge results. We also offer scalable managed WordPress hosting.
Local SEO: Looking to target local customers? Our Google Business Optimization, Local Citation Building, and other local SEO services will help put you on the map.
Whether you want ecommerce SEO support, link building help, or a robust startup strategy, our SEO services are customizable to best fit your business needs.
An SEO company’s objective is to help improve your website’s visibility in search engine results pages (SERPs) and drive more organic traffic to your important web pages. To do this, they often combine on-page SEO, technical SEO, and off-page SEO tactics.
A quality SEO company will help you define your SEO goals and align them to specific metrics. Then, they’ll create a custom SEO strategy based on your site’s current keyword rankings, how competitive your industry is, and your stated objectives.
AI-Driven SEO leverages artificial intelligence to analyze your website, competitors, and search trends in real time. It identifies high-impact keywords, optimizes content for user intent, and improves technical performance—helping you rank higher, attract more traffic, and stay ahead of algorithm updates with less manual effort.
At SOAP Media we specialize in a comprehensive suite of SEO services designed to elevate your digital presence, drive traffic, and grow your online sales through organic search.
Keyword Research: We identify high-value, relevant keywords that align with your business goals and your target audience’s search behavior.
On-Page SEO: From optimizing metadata and headers to improving website structure and internal linking, our on-page SEO strategies are crafted to enhance your site’s relevance and usability.
SEO Content Writing Services and Optimization: Our team creates SEO-friendly content that engages your audience and positions your brand as a trusted authority. Every piece is tailored to your content marketing strategy to ensure consistency across channels.
Link Building: We’ll help you boost your site’s authority with ethical link-building strategies.
Technical SEO: Our SEO audit service will uncover technical issues that could be holding your site back, such as broken links, crawl errors, or hidden problems within your Google Analytics configuration..
Website Maintenance Services: We’ll help you maintain your website, quickly implementing SEO and content recommendations to supercharge results. We also offer scalable managed WordPress hosting.
Local SEO: Looking to target local customers? Our Google Business Optimization, Local Citation Building, and other local SEO services will help put you on the map.
Whether you want ecommerce SEO support, link building help, or a robust startup strategy, our SEO services are customizable to best fit your business needs.
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