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Some Recent Case Studies

Proudly Canadian. Family-run. Proven to grow businesses online for 14+ years. 

Oliver Painting- A Case Study

Seeking to establish Oliver Painting as a leader in the Ottawa market, we deployed a comprehensive digital framework that prioritized search engine performance over social media. This targeted approach strengthened their online presence and paid reach, ensuring they consistently attract quality leads from homeowners and local businesses.

SERVICES PROVIDED

Aquality Plumbing & Heating - A Case Study

SOAP Media partnered with Aquality Plumbing & Heating, a locally owned Ottawa specialist, to significantly boost their digital marketing performance. As a leader in residential and commercial plumbing and HVAC services, the company sought to increase web traffic, capture more qualified leads, and solidify its competitive edge. We executed a robust strategy integrating SEOPPC, and advanced analytics to achieve these goals.

SERVICES PROVIDED

Advanced HVAC - A Case Study

To support Advanced HVAC’s growth in the Ottawa market, we developed a high‑performance digital strategy that didn’t rely on social media. With their target audience clearly defined, we built a comprehensive approach that strengthened both organic visibility and paid advertising channels—ensuring the company could attract more homeowners and businesses seeking reliable HVAC services across Ottawa.

SERVICES PROVIDED

Black Tar Paving - A Case Study

SOAP Media partnered with Black Tar Paving, a locally owned Ottawa-based paving company, to dramatically elevate its digital marketing performance. As a leader in residential and commercial asphalt services, the company aimed to increase website traffic, generate more qualified leads, and strengthen its competitive position in the paving industry. SOAP Media executed a comprehensive strategy that blended SEO, PPC advertising, and advanced analytics.

SERVICES PROVIDED

National Police Federation - A Case Study

To support the National Police Federation’s launch, we built a high-performance, mobile-friendly website and crafted a secure digital strategy that didn’t rely on social media. With many members avoiding platforms like Facebook and LinkedIn for privacy reasons, we focused on scalable, AI-powered communication tailored to their unique needs.

SERVICES PROVIDED

Ottawa Diamond Flooring - A Case Study

To support Ottawa Diamond Flooring’s rapid growth and long-term success, we created a holistic digital marketing strategy that included SEO, content creation, PPC ads, lead generation, and customer journey mapping. By embedding ourselves in their team, we helped scale their marketing and elevate their brand as a trusted industry leader.

SERVICES PROVIDED

Ottawa Counselling and Psychotherapy - A Case Study

We helped Ottawa Counselling and Psychotherapy Centre build a long-term content marketing strategy that boosted traffic, improved conversions, and stayed within budget. Through SEO, PPC, and lead generation, we strengthened their online presence and helped connect therapists with clients seeking support.

SERVICES PROVIDED

The Best Adirondack Chair Company - A Case Study

We helped The Best Adirondack Chair Company boost web traffic, increase sales, and strengthen brand recognition through targeted SEO and PPC strategies. By identifying the right tools and techniques, we turned online visits into lasting customer conversions.

SERVICES PROVIDED

Healthy Steps Pedorthic - A Case Study

Soap Media helped Healthy Steps Pedorthic Clinic boost its digital marketing through SEO, PPC, and analytics, leading to a 252% traffic increase, 92% more clinic sessions, and a 67% drop in conversion costs. Their strategy optimized keywords, landing pages, and user insights to exceed the clinic’s growth goals.

SERVICES PROVIDED

Northern Mini Storage - A Case Study

Northern Mini Storage partnered with us to boost web traffic and build a cohesive brand experience. By managing their SEO and PPC, redesigning their site, and implementing a holistic strategy, we increased traffic, improved conversions, and freed up their time to focus on their business.

SERVICES PROVIDED

Kerry Fox Family Law - A Case Study

We helped Ottawa Family Lawyer Kerry Fox attract more targeted website traffic and convert it into clients by implementing a strong SEO strategy and removing harmful backlinks. As a result, her site saw increased traffic, longer sessions, and higher sales.

SERVICES PROVIDED

Merivale Vision Care - A Case Study

We partnered with Merivale Vision Care to drive more qualified website traffic and improve conversion rates by executing a robust SEO strategy and eliminating toxic backlinks. These efforts led to a noticeable boost in site visits, longer user engagement, and a measurable increase in sales.

SERVICES PROVIDED

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Have questions about hiring a Digital Marketing Agency?

Any digital marketing marketing agency worth its salt knows that the key to a successful campaign is to combine human creativity and ingenuity with cutting-edge technology. The best way to do this is by using AI.

What Does an SEO Agency Do?

An SEO company’s objective is to help improve your website’s visibility in search engine results pages (SERPs) and drive more organic traffic to your important web pages. To do this, they often combine on-page SEO, technical SEO, and off-page SEO tactics.

A quality SEO company will help you define your SEO goals and align them to specific metrics. Then, they’ll create a custom SEO strategy based on your site’s current keyword rankings, how competitive your industry is, and your stated objectives.

What Does an AI-Driven SEO Work?

AI-Driven SEO leverages artificial intelligence to analyze your website, competitors, and search trends in real time. It identifies high-impact keywords, optimizes content for user intent, and improves technical performance—helping you rank higher, attract more traffic, and stay ahead of algorithm updates with less manual effort.

What SEO Services Do You Offer?

At SOAP Media we specialize in a comprehensive suite of SEO services designed to elevate your digital presence, drive traffic, and grow your online sales through organic search.

Keyword Research: We identify high-value, relevant keywords that align with your business goals and your target audience’s search behavior.

On-Page SEO: From optimizing metadata and headers to improving website structure and internal linking, our on-page SEO strategies are crafted to enhance your site’s relevance and usability.

SEO Content Writing Services and Optimization: Our team creates SEO-friendly content that engages your audience and positions your brand as a trusted authority. Every piece is tailored to your content marketing strategy to ensure consistency across channels.

Link Building: We’ll help you boost your site’s authority with ethical link-building strategies.

Technical SEO: Our SEO audit service will uncover technical issues that could be holding your site back, such as broken links, crawl errors, or hidden problems within your Google Analytics configuration..

Website Maintenance Services: We’ll help you maintain your website, quickly implementing SEO and content recommendations to supercharge results. We also offer scalable managed WordPress hosting.

Local SEO: Looking to target local customers? Our Google Business Optimization, Local Citation Building, and other local SEO services will help put you on the map.

Whether you want ecommerce SEO support, link building help, or a robust startup strategy, our SEO services are customizable to best fit your business needs.

What Does an SEO Agency Do?

An SEO company’s objective is to help improve your website’s visibility in search engine results pages (SERPs) and drive more organic traffic to your important web pages. To do this, they often combine on-page SEO, technical SEO, and off-page SEO tactics.

A quality SEO company will help you define your SEO goals and align them to specific metrics. Then, they’ll create a custom SEO strategy based on your site’s current keyword rankings, how competitive your industry is, and your stated objectives.

What Does an AI-Driven SEO Work?

AI-Driven SEO leverages artificial intelligence to analyze your website, competitors, and search trends in real time. It identifies high-impact keywords, optimizes content for user intent, and improves technical performance—helping you rank higher, attract more traffic, and stay ahead of algorithm updates with less manual effort.

What SEO Services Do You Offer?

At SOAP Media we specialize in a comprehensive suite of SEO services designed to elevate your digital presence, drive traffic, and grow your online sales through organic search.

Keyword Research: We identify high-value, relevant keywords that align with your business goals and your target audience’s search behavior.

On-Page SEO: From optimizing metadata and headers to improving website structure and internal linking, our on-page SEO strategies are crafted to enhance your site’s relevance and usability.

SEO Content Writing Services and Optimization: Our team creates SEO-friendly content that engages your audience and positions your brand as a trusted authority. Every piece is tailored to your content marketing strategy to ensure consistency across channels.

Link Building: We’ll help you boost your site’s authority with ethical link-building strategies.

Technical SEO: Our SEO audit service will uncover technical issues that could be holding your site back, such as broken links, crawl errors, or hidden problems within your Google Analytics configuration..

Website Maintenance Services: We’ll help you maintain your website, quickly implementing SEO and content recommendations to supercharge results. We also offer scalable managed WordPress hosting.

Local SEO: Looking to target local customers? Our Google Business Optimization, Local Citation Building, and other local SEO services will help put you on the map.

Whether you want ecommerce SEO support, link building help, or a robust startup strategy, our SEO services are customizable to best fit your business needs.

Ready to Future-Proof Your Search Strategy?

Book a Strategy Session with Jesse Today.

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