You know about SEO, right? It can be hard to be sure you do because it is such a complex issue and changes all of the time. It starts with the algorithm used by search engines like Google. It is an equation that determines where your website turns up in SERPs, search engine results pages, when someone types in a collection of search terms. Google tries to make its formula better and better all of the time, but that can make optimizing your website for SEO a serious problem.
After all, what elements are given the most significance in the algorithm? And with constant changes in the way that people interact with the Internet, just how do you keep up with the things needed to ensure you are indeed optimizing your website for SEO?
The good news is that you don’t really have to answer those questions. In fact, you may want to have only the most basic understanding of the answers and leave all of the technicalities to experts. Why? Let’s answer that question with another question:
What did you get into business to do?
It is not likely that your vision of your days running a website included hours spent wondering about optimizing your website for SEO. Sure, you want your finger on the pulse of your industry and you want to know how to best identify just where your target audience “hangs out online”, but you may want to end it there. Consider that a basic checklist for optimizing your website for SEO looks like this:
• Conduct target market business analysis – This means you need to analyze your own website to see what it looks like to search engines, plus you need to compare your content and keywords against the leading sites in your industry. Then you need to figure out which keywords work with your audience and with your budget.
• Refine the keywords – Keywords are, well, the “key” to optimizing your website for SEO and you really need to know what you are doing when selecting them. You need to look at relevant industry sources, competitive lists of terms and words and even consider issues like plurals, commonly misspelled words in your lists, and local SEO. Then you need to rate and rank them over a matter of days or weeks and see how they pan out against your objectives and needs. Did they boost visitation? Did they fail horribly?
• Optimize your content – All websites have content, but to optimize it means inserting the right keywords in the right spots. Page titles, tags, source code, text, sitemaps and so many other places are key to your content being read well by the web crawlers used to gauge where the site should be.
And even after all of that, you are not done because you must never stop optimizing for SEO. That’s why you need to contact a dedicated team of skilled experts like the digital marketing pros at SOAP Media. Let them handle SEO, PPC and marketing of all kinds. Let them figure out the social media marketing, content and other issues and you focus on your business…that’s why you got into it, and what will keep you moving towards success.